#FreelanceLife

In the very first episode of #FreelanceLife, freelance writers Shea Karssing and Megan D'Arcy draw from personal experience to answer the biggest question most freelancers face: How do I find clients?

The conversation covers:

💡 Using your personal network as a primary tool for gaining clients

💡 Focusing on the value of the client relationship rather than competing on price

💡 The pitfalls of accepting low-value clients and projects

💡 Partnerships with other freelancers

💡 Why adding genuine value to your network trumps making sales pitches

Resources: https://sheakarssing.com/2023/05/27/freelance-rates-calculator/

💡 Why small businesses can succeed in marketing without big budgets

💡 The difference between marketing, sales, advertising, and branding

💡 The importance of relationship-building

💡 The need to understand the customer's journey from awareness to decision-making

💡 Why quality content trumps trying to beat the algorithm

💡 Technology and AI's role in modern marketing

💡 Find Michelle and Dragon Consulting here: https://linktr.ee/dragonconsulting

💡 ISO standards and their importance

💡 Voluntary nature and impact of ISO

💡 Compliance across the entire supply chain

💡 The flow of responsibility in the manufacturing process

💡 Standards in quality management and environmental considerations

💡 This episode was originally published on 16 November 2020

💡 Revival and appreciation of vinyl records

💡 Complexities and nuances of collecting vinyl records

💡 Balancing that passion with business reality

💡 Adaptation and resilience in business

💡 The dynamics of the second-hand record market

💡 This episode was originally published on 25 November 2020

💡 The difference between entrepreneurs and business owners

💡 Self-analysis and business planning

💡 Effective networking and relationship building

💡 The importance of time and not wasting it

💡 Avoiding negativity

💡 This episode was originally published on 28 December 2020

💡 Managing multiple responsibilities

💡 Finding the intersection of passion and skill

💡 The value of a generalist approach and life experience

💡 Productivity practices

💡 Flexibility and self-discipline

💡 This episode was originally published on 5 January 2021

💡 Perspective on law

💡 The importance of POPIA (Protective of Personal Information Act)

💡 Compliance with the POPIA and its impact on businesses

💡 Consent and ethical considerations

💡 This episode was originally published on 4 March 2021

💡 The importance of understanding personal values and identity

💡 Separating personal identity from business

💡 Embracing uncertainty and pivoting

💡 Setting the right tone for the day

💡 This episode was originally published on 7 October 2020

💡 The importance of confidence and the misunderstanding surrounding it

💡 Imposter syndrome and its impact on business owners

💡 Overcoming imposter syndrome

💡 The line between assertive and aggressive

💡 Work-life balance

💡 Personalising marketing communication

💡 Understanding the interests and habits of your target audience

💡 Incorporating ideas from related fields or associated topics.

💡 Asking the right questions to inform your content

💡 Humanising your brand

💡 This episode was originally published on 13 April 2021