A direct talk from the founder himself about the campaign.

The economy is one thing that is the base of any foundation and in a wider sense of the country. It affects the living of people from all kinds of occupational backgrounds. Whatever profession is one into, the economy hits everyone in varied intensities. Overall its impact is huge in our lives. Needless to say, the current economic situation of our country is extremely worrisome for all of us. #bethechange campaign is an initiative by photojoint studios in this testing time to find out how some are battling out in this tough situation of economic downfall and keeping alive the hope. With due respect to the economic experts' opinions on handling the crisis, we thought of getting ideas from women from "different walks of life" how they are looking at this struggling economy in their eyes. And to our surprise, we came up with some astonishing ideas on how we can actually win this battle working from the ground level.

Photojoint has always been supporting and promoting rare and inspirational stories of people from diversified backgrounds, by the say Be The Change we are also trying to give a subtle message in breaking a few stereotypes and to bring them into the light from out of the crowd to motivate this generation.

We also seek your support in this venture of ours in finding out such gems from the grassroots level. To know more about such inspirational stories of people you can subscribe to our channel.

Liking and sharing will give more power to the ordinary to keep up their spirit high.

An Indie filmmaker who is working hard in the Mumbai Industry for more than 15-16 hours a day, Now so that Quarinted whats on her playlist?