Freeman Means Business' Wonder Women in Business Podcast

Linda Ficano began her legal marketing career nearly 25 years ago when Paul, Weiss asked her to delve into this new industry where she developed and implemented their first marketing department. Her career led her to the IP specialty firm Fitzpatrick in 2004 when a friend of hers heard they were looking to hire their first seasoned marketing director. The collaboration was successful and lasted nearly 15 years.

During those years Linda played a key role in many initiatives including project management, PR, redesigned websites, creation of microsites and overall raising recognition of the firm’s name in the New York business and legal communities. 

In January Linda was asked to join Neo Design Group as their client solutions specialist. Linda had worked with Neo Design Group while at Fitzpatrick where they collaborated on the creation of microsites for individual practice groups and the rebranding and redesign of the firm’s website.

Linda’s belief that every law firm would benefit from having a non-lawyer manage client relationships and her passion for branding led to the decision to join the team at Neo Design Group where her role will be a liaison between your company and the design team to ensure exceptional customer service.

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Pam is an innovative and transformative executive with 25+ years of success in global marketing, communications programs, and corporate social responsibility for global professional service firms. Expertise establishing strategic marketing communications programs from scratch, growing revenue through new business development, developing high-performing teams across the globe, and building strong and strategic relationships within the actuarial and legal professions.

Dr. Angela Meyer is President and CEO of PLAC (The Product Liability Advisory Council), a legal association of manufacturers, retailers, distributors and select outside counsel.  A trained and licensed mechanical engineer, she has been working in the litigation support arena her entire professional career- she is one of the few people that can say “I love lawyers.”

“I am often asked why, as a lawyer, I pursued a career in communications. The answer is simple. In marketing and public relations, we communicate a message to a target audience to achieve a desired response or outcome. This is like the practice of law except I can be more proactive and creative.”

After 20 years of successfully litigating and developing and coaching talent in corporate America and law firms, Sheila is pursuing her passion for helping others reach their full potential. Leading with moxie, Sheila is CEO and President of Focus Forward LLC and Chief Learning & Talent Officer of WOMN LLC, focused on having individuals and businesses achieve their career and business goals. Sheila also continues to support the financial industry in her role as a consultant at Bates Group. 

 On this special edition of Freeman Means Business "Wonder Women in Business" we chat about Leadership. What is it, what does it mean to different people, is it hard to engage in effective leadership and as Brene’ Brown says, do we lead in an “armored or daring manner. We are delighted to have our listeners tune into “Freeman Means Business” on Apple Podcasts, Spotify, Anchor, Google Podcasts, Breaker, and RadioPublic for our great episodes starring people who move the needle. I was delighted to have “A Dynamic Duo of Deborahs” on the show! Deborah McMurray and Deborah Grabein. Many of you in the legal marketing arena know these two amazing women quite well but we hope today you’ll learn something new about each of them while you enjoy this podcast!

Brenda Pontiff is the Director of Business Development, Diversity & Inclusion for Horvitz & Levy, LLP, the nation’s largest appellate law firm. Brenda started her business development career in law before marketing departments at firms existed. She served in a sales role at Vinson & Elkins for almost 8 years before becoming a business development manager at Deloitte & Touche where she sold litigation support services. From there, she went on to lead Ernst & Young’s largest sales support team and then took a role as a global client retention leader, achieving a 100% success rate in maintaining relationships with critical at-risk priority clients.  Brenda believes client service innovation is the key to law firm growth and success.

Merry Neitlich is a partner with EM Consulting and a leader in legal marketing and business development solutions.

Jim Jarrell helps his clients by building structure and accountability into customized business development plans and through one-on-one or group dynamic coaching programs. He has developed and conducted formal training programs on a variety of topics that are often eligible for CLE credit, including business development planning, cross-selling strategies, personal branding, social media and delivering the perfect elevator pitch. Jim is also a certified “Yellow Belt” by the Legal Lean Institute for legal project management and process improvement.