Effective user onboarding is a matter of life and death for freemium products. Today we’re learning from one of the most established players in the email plugin industry. Our guest is Kim Gjerstad, co-founder of MailPoet. You’ll hear the product’s story as well as Kim’s insights on user onboarding, fighting churn, website design, and more.

Visit our website for the detailed episode recap with key learnings.

Show notes

• MailPoet — Kim’s SaaS product; an email plugin for WordPress
• WordPress — the most popular open source software for blogging, websites and apps
• Mailchimp — a popular email automation tool
• Mixpanel — a product analytics tool
• Dribbble — a designer hub for showcasing work and networking
• Follow Kim on Twitter or contact him directly via email at [email protected]

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