Healthy Hustle Spotlight

Freestyle Snacks: Bringing Innovation to a Forgotten Aisle & Leveraging Consumer Insights


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In this conversation, Nikki Seaman, founder and CEO of Freestyle Snacks, shares her journey of revolutionizing the olive snacking experience. From the inception of her brand during the pandemic to overcoming production challenges and leveraging market research, Nikki discusses the importance of consumer insights in product development. She highlights her marketing strategies, including a viral TikTok campaign, and the significance of building retail partnerships. Nikki also reflects on the challenges of being a solo founder and her goals for the future of Freestyle Snacks.

Use code HEALTHYHUSTLE for 15% off Freestyle Snacks on their website!

If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠.

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Healthy Hustle SpotlightBy Ariana Korman