Digital Hospitality

French Fry Makeover: How Jesse & Ben’s is Elevating America’s Favorite Side Dish

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Jesse & Ben’s redefines frozen fries by blending nostalgia with quality. Co-founded by Jesse Konig and Ben Johnson, the company began with curiosity and a commitment to doing things differently. From a food truck to Whole Foods shelves, their journey centers on crafting fries with simple, non-GMO ingredients like avocado oil and grass-fed beef tallow. Unlike big brands prioritizing profits, Jesse & Ben’s puts care and authenticity into every bag, creating “junk food without the junk.” Their fries offer restaurant-quality taste without processed additives, appealing to health-conscious consumers craving indulgent, guilt-free comfort food. Jesse & Ben’s proves small businesses can outshine industry giants.

Interview Takeaways:

  • Caring For Their Product – In a David vs. Goliath world where many industry leaders prioritize profits over quality, the customer experience often suffers. Jesse and Ben’s take a different approach, putting the customer first with exceptional quality and care—especially when it comes to their signature French fries. While bigger brands may dominate in size, they can’t compete with the superior product that Jesse and Ben’s delivers and the heart and soul the brand has. 
  • How Jesse And Ben’s Stand Out – Jesse and Ben’s is built on a simple yet powerful concept: reimagining nostalgic foods we love by amplifying their flavors and crafting them with higher-quality ingredients. This approach has fueled the growth of Jesse and Ben’s, allowing it to thrive in competition with industry giants.
  • What People Care About – The community of shoppers is becoming increasingly informed and mindful about the foods they consume. At Jesse and Ben’s, this belief is at the core of their approach, guiding them in crafting their signature French fries. They prove that food can be both delicious and free from processed junk—offering a product that’s as wholesome as it is flavorful.


    • Episode Links:
    Jesse & Ben’s
    • LinkedIn: @Jesse-and-Bens
    • IG: @Jesse&Bens
    • Twitter/X @JesseandBens
    • Online: https://www.jesseandbens.com/
      • Swizzler
      • LinkedIn: @Swizzler
      • Online: https://www.swizzlerfoods.com/
      • IG: @SwizzlerFoods
      • Twitter/X: @SwizzlerFoods
        • Jesse Konig
        • LinkedIn: @JesseKonig
        • IG:  @Jesse_Konig
        • Twitter/X: @Jesse_Konig
          • Ben Johnson 
          • LinkedIn: @ben-johnson-040ab127


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            Digital HospitalityBy Shawn P. Walchef
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