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Frenemies: The New (Old) Way to Drive Revenue
Does your sales team feel threatened by partners? Or do you think partners shouldn't be feared or perceived as competitors? Like our guest, Charla Session-Reed, you may view the partnership as a strategy. Charla’s goal is to create marketing strategies with partners, so stay tuned...
Top reasons to listen to the entire episode:
- Companies can leverage partner and channel programs during a downturn or recession for expansion, especially into areas where they don't yet have a presence.
- Rather than being feared or considered competitors, partners should be considered an extension of your sales team.
- Consider a partner as an extension of your sales team rather than a competitor.
Full Show Notes Here!
Connect with Charla
Connect with All Things Growth
Christina on LinkedIn
Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rate and review to help us reach more thought leaders and industry experts.
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By Christina Del VillarDoes your sales team feel threatened by partners? Or do you think partners shouldn't be feared or perceived as competitors? Like our guest, Charla Session-Reed, you may view the partnership as a strategy. Charla’s goal is to create marketing strategies with partners, so stay tuned...
Top reasons to listen to the entire episode:
- Companies can leverage partner and channel programs during a downturn or recession for expansion, especially into areas where they don't yet have a presence.
- Rather than being feared or considered competitors, partners should be considered an extension of your sales team.
- Consider a partner as an extension of your sales team rather than a competitor.
Full Show Notes Here!
Connect with Charla
Connect with All Things Growth
Christina on LinkedIn
Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rate and review to help us reach more thought leaders and industry experts.