Frenemies - Where growth meets reality

Frenemies - Where growth meets reality

By Julia HartwigBusinessMarketingManagement
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Frenemies - Where growth meets reality episodes

  • #2 Why are Sales and Marketing Frenemies?

    In this episode Julia and Ahmet dive deeper into uncovering the love hate relationship between Sales and Marketing. They discuss where the fractions come from, and why Sales and Marketing aren't BFFs (yet). 

    Questions they discuss in this episode:

    • Why do Sales and Marketing have different targets?
    • Can Sales and Marketing actually listen to each other?
    • How can Sales proof the success of outreach initiatives?
    • What can Marketing do to support Sales in the outreach process?
    • Will OpenAI kill Marketing?
    30 min
  • #1 Let's talk Basics

    What is all of this even about?! In their first episode of Frenemies Julia and Ahmet talk about the basics: what is Sales and what is Marketing? To spice things up, each of them created their own definitions of Sales and Marketing to uncover the prejudices each of them has of the other area. 

    Other questions they discuss include:

    • Is Marketing all about buzzwords?
    • Does Marketing forget they're talking to people?
    • What content does actually work?
    • Will OpenAI take Marketer's jobs?
    • Why is the Sales system broken?
    • Does LinkedIn have ads?
    • Where does brand start and where does it stop?
    • How do SDRs stay sane?
    30 min

About Frenemies - Where growth meets reality

From the publisher's feed

Welcome to Frenemies - the podcast where growth meets reality. Julia Hartwig believes that the B2B system is broken and that strategy and execution don't have to be disconnected. At the center of…