Frequency with Rick Jordan

What’s shakin’? Today, I’m going all in on one of the most real lessons I’ve had in a long time. I was speaking at a high-level entrepreneur dinner — $2,500-a-seat type of crowd — and got asked a powerful question: What’s the biggest lesson you’ve learned in the past seven days? My answer surprised everyone, including myself. I said, “Sometimes, optimism doesn’t cut it.” We’re all told that life isn’t happening to us, it’s happening for us. But I call B.S. on that—because sometimes, life does hit you. It happens to you. And in those moments, it’s okay to say, “This sucks.” That’s not weakness; that’s honesty. The truth is, blame and fault live in the past, but responsibility—that’s what moves you forward. You don’t have to know your next five steps. You just have to take the next one. If you’ve been trying to stay positive when everything around you is falling apart, this episode is for you. It’s about acknowledging the pain, taking responsibility, and finding freedom in movement—because when you move, you release. When you’re stuck, you’re bound.

Connect:

Connect with Rick: https://linktr.ee/mrrickjordan

Subscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLIN

Skip and Julie Whis drove seven hours to be in the studio. That tells you something right there about the kind of people they are. These two are chiropractors. Married chiropractors. Running a successful practice together. Teaching their kids about legacy. Doing it all differently than everyone else in their field. Here's the truth about chiropractors. Most of them are terrible business people. They either stay broke playing the insurance game. Or they become frantic stress cases running from room to room treating patients like dollar signs. Skip and Julie figured out something different. They built their practice around experience. Not adjustments. Skip knew from sixth grade he was going to be a chiropractor. Marry another chiropractor. Have two kids. All before age 30. Julie had the same vision. Red house with a turret. Boy and a girl. They manifested every single piece of it. But the real story isn't just about the practice. It's about what they're building beyond it. They don't sell adjustments. They sell experiences. Patients don't pay them for cracking backs. They pay for the transformation. For getting their kid back. For finally having a newborn that doesn't cry all night. For understanding their child with special needs. That's what people actually want. Not another $27 exam from some stressed out doc in a dirty office with last week's newspaper. But the real conversation today goes beyond business. It's about legacy. Not the kind where you want people to remember your name. The kind where you give your kids opportunities you never had. Where you teach them money is available. Money is energy. Money works for you. Not the other way around. This conversation covers everything. How to read people fast. Why integrity matters more than money. The difference between weak money that leaves easy and hard money you earn. Why patients pick up on neediness immediately. How to create proximity instead of distance in relationships. What it means to give back to the community that trusts you. Skip and Julie get it. They're not Alan from Two and a Half Men living on someone's couch. They're building something that matters. Teaching their kids to build something that matters. Showing other chiropractors how to stop being broke and start creating real value. That's legacy.

We Meet: Julie and Skip Wyss, Prime Family Chiropractic Centers

Connect:

Connect with Rick: https://linktr.ee/mrrickjordan

Connect with Julie and Skip: http://primefamilycenters.com/

Subscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLIN

About Julie:

Badass business coach, client experience mentor and curator, CEO/CFO/Owner of Prime Family Chiropractic Centers, Black Diamond Club Certified Coach, Mom of 2 Teenagers, Serial Investor, Real Estate Investor, Speaker, and Chairman of The Spine Project.

About Skip:

I am a pediatric, prenatal, and pregnancy chiropractor. I am an internationally recognized speaker in chiropractic on the topic of pediatric and infant adjusting. I also host The Prime Podcast, which has never missed a week of shows in the last 5 years and is in the top 5% in the world! I am also an investor in many different startups and real estate.

How many times have you heard someone say "I take full accountability" or "That's on me"? They seem sincere. They really do. But then what happens? Nothing changes. Same behavior. Same mistakes. Same bullshit. That's because accountability isn't about what you say. It's about what you do after you say it. We've got this accountability canvas in the office. Do it. Own it. Solve it. Those aren't just words. They're actions. Because true accountability is about taking action. Not just talking about taking action. Actually doing it. So when someone tells you "I take full accountability," ask them this. "Cool. So what are you going to do now?" Watch them get stunned. Because most people haven't thought past the words. They think saying it is enough. It's not. Here's what real accountability looks like. Five things. Not one. Five. Expressing self-awareness about your behaviors and moving forward with integrity. Making a plan of action to ensure the issue doesn't happen again. This isn't about perfection. Acknowledging your role in the situation and accepting the consequences. Even if you weren't the one who caused the problem. Recognizing and owning how your actions have hurt others. No deflecting. No blaming. Making a genuine effort to make things better. Not to save face. Not to manipulate. To actually be a better human overall. Everything I just told you is about being happy. About resolution. About reconciliation. About getting on the same page and moving forward together. Or sometimes about parting ways amicably if that's the right move. These five things make "I take full accountability" actually mean something. Take these. Apply them to the next situation that happens. Today. Tomorrow. This weekend. Watch what changes.

Connect:

Connect with Rick: https://linktr.ee/mrrickjordan

Subscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLIN

What’s shaking? I’m Rick Jordan, and today we’re going ALL IN with someone who’s truly redefining what it means to chase the American Dream. My guest, Shayra Melo, is a Colombian-American powerhouse in the world of AI and blockchain—and she’s here fresh off the floor of the Chicago Board of Trade, where she just helped ring the bell as her company, Vocodia, went public. We dive deep into what it really takes to build something big—the mindset, the grind, and the unseen work that happens behind the scenes when you’re growing 200% year after year. Shayra opens up about her journey from early crypto investor to tech innovator, her mission to bring privacy and protection to AI through blockchain, and how she’s turning cutting-edge technology into tools that keep people—and kids—safe.

We Meet: Shayra Melo, Colombian CEO & Founder of TouchBrick - Building a Public Company

Connect:

Connect with Rick: https://linktr.ee/mrrickjordan

Connect with Shayra: https://www.instagram.com/shayra.me/ 

Subscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLIN

About Shayra:  

Driven by the revolutionary potential of decentralized technologies, I've been actively involved in the crypto space since 2018. As a seasoned investor, I've successfully advised and built numerous projects across DeFi, SocialFi, and RWA sectors. My expertise lies in crafting innovative token-economic systems that incentivize sustainable value growth.

Beyond investments, I'm deeply passionate about building open, decentralized protocols that empower users. This passion led me to co-found TouchBrick, a startup at the forefront of Web3 interaction. With our groundbreaking technology, we're transforming how users engage with the blockchain.

Bringing one of my portfolio companies into a successful IPO on the CBOE. This experience provided invaluable insights into scaling and navigating complex financial markets.

I'm a firm believer in fostering inclusion and breaking barriers within the tech industry. As a first-generation Latin American woman, I strive to pave the way for others by actively mentoring and supporting diverse talent.

Most people get networking completely wrong. Dead wrong. They show up at events looking for business. Looking for clients. Looking for what they can get. That's why they fail. That's why their network stays small. That's why they stay stuck. I built my publicly traded cybersecurity company from being one person 14 years ago to almost 100 employees. You know how? Through my network. Through intentionally building relationships with people who've been where I wanted to go. Finding mentors who've done it before. Connecting with people who could fill the gaps I couldn't fill myself. Here's what nobody tells you about networking. You don't go to events to find business. You go to bring value. You go to teach. You go to offer yourself and see what you can do for other people. Even more important. You go to ask for help. That's the secret right there. Asking for help is the biggest service you can give someone. My friend David Meltzer says if you don't ask somebody for help you're robbing them of the opportunity to fulfill their purpose. Think about that. This is why we're here on this planet. To help each other. To serve each other. To build communities where everyone has a role and everyone can help somebody else. Not to be antisocial. Not to hustle people. But to genuinely care and connect. This is how you build something real. This is how you go from being one person to leading almost 100. This is how you take a company public. Through intentional relationship building. Through serving. Through asking for help and helping others. Your network is everything. Build it intentionally. Serve people genuinely. Watch what happens.

Connect:

Connect with Rick: https://linktr.ee/mrrickjordan

Subscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLIN

Brian Decker gets it. This dude actually gets what it means to be a serial entrepreneur. Not the fake kind you see plastered all over social media. The real kind. Brian spent 22 years building businesses the right way. Started as a CPA. Hated it. Jumped into mortgage lending right before the 2008 crash. Then doubled down when everyone else ran away. Built himself into one of the top loan officers in the country. Made multiple seven figures. Then did something most people never do. He recognized the trap. So he did what real entrepreneurs do. Kept the golden goose running. Took one out of every eight golden eggs. Invested it into the next thing. Then the next. Now he's CEO of a solar energy company with AI and machine learning built in. Recurring revenue model. SaaS multiple. Patent potential. That's how you build real wealth. Brian breaks down the mentality shift from chasing money to watching your employees' lives change. That Christmas party where someone's wife thanks you in tears because she could finally stop working to be with her kids. That's the real reason you do this. This episode will change how you think about building businesses. About what makes something scalable. About knowing your lane and staying in it. Brian's been in the trenches for over two decades. He's made mistakes. He's built the systems. And he's showing you exactly what works.

We Meet: Brian Decker, Soar Energy, Modern Lending, Cryptocharged

Connect:

Connect with Rick: https://linktr.ee/mrrickjordan

Connect with Brian: https://www.thebriandecker.com/ 

Subscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLIN

About Brian:  

Brian Decker is a serial entrepreneur with several successful exits. He is the CEO of Soar Energy, President/Founder of Modern Lending, real estate investor, cryptocurrency investor/educator, and keynote speaker/creator known for his passion for empowering others to achieve financial freedom.

We’ve all experienced it in some way. Maybe it’s something that happened once and hit you deep, or maybe it was a pattern that played out over time. Either way, trauma shapes how we see the world. But here’s the deal—it’s not supposed to define who we are forever. Somewhere along the line, “trauma” became a buzzword. It turned into something people wear like a badge instead of something they actually work to heal. So, I’m calling this out today. If you’re aware of your trauma but keep using it as an excuse, stop talking about it and start doing something about it. Awareness is powerful, but it’s only the first step. The real transformation happens when you put in the work to change how you think, how you react, and how you show up in life. That’s when people start noticing something different about you—because healing is magnetic. Let’s talk about how to move from victim to victor and take your power back.

Connect:

Connect with Rick: https://linktr.ee/mrrickjordan

Subscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLIN

What’s shakin’? I went all in today with someone who truly understands the evolution of digital marketing — John Sampogna, co-founder and CEO of Wonder Sauce, a creative agency behind some of the most innovative brand stories out there. John’s worked with massive names like Samsung, Brookfield, and Subway, and been featured in outlets like CNBC, Yahoo, and Digiday — but what really stood out in this convo was his honesty about what makes modern marketing work. We dug deep into the difference between branding and marketing, how companies get lost chasing performance metrics, and why storytelling and authenticity still reign supreme. John also dropped major insight on how AI is transforming the creative world — not replacing creators, but enhancing them. We even got into how his team uses AI responsibly to make campaigns smarter, faster, and more human. This one is for every entrepreneur, marketer, and creator trying to navigate the new digital frontier. If you’ve ever felt overwhelmed by “hustle culture” in marketing or wondered how to stand out in a noisy world, this episode is your playbook.

We Meet: John Sampogna, Chief Executive Officer and Co-founder of Wondersauce

Connect:

Connect with Rick: https://linktr.ee/mrrickjordan

Connect with John: www.wondersauce.com

Subscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLIN

About John:  

John Sampogna is the Chief Executive Officer and Co-founder of Wondersauce, an agency specializing in brand storytelling, paid media, e-commerce, and digital experiences. With over 15 years of experience in digital marketing and advertising, Sampogna has created and led work for a wide range of clients from innovative startups to household names such as Samsung, Scott’s, Brookfield, Golf.com, and Subway, amongst many others. Featured early in his career in Business Insider’s “30 Most Creative People In Advertising Under 30”, Sampgona’s insights have been featured in numerous media outlets, including Glossy, Adweek, CNBC, Medium, Yahoo, and Digiday. Today, he manages a team of over 100 creatives, strategists, producers, and technologists at Wondersauce, and is well-regarded industry-wide for his innovative approach toward digital marketing and brand storytelling.

This is the sequel to my episode on what makes a good man. That one was about character. This one is about the daily work. The things you earn. The things you can't buy. Three things every man needs to work on every single day. A fit body. A calm mind. A house full of love. None of these come easy. None of these stay without consistency. All of them are temporary without intention. A fit body isn't about six-pack abs. It's about showing up. Five days a week. Thirty minutes minimum. Watching what you put in your body. The formula is simple. Your target weight times ten equals your calorie intake. Add some dumbbell work. That's it. Stop overcomplicating it. A calm mind doesn't mean you're not an entrepreneur with twenty-seven ideas in the shower. It means emotional stability. Being grounded. You can get angry and still have a calm mind. You can get pissed off and still have a calm mind. It's about bringing yourself back to baseline. Making choices instead of reacting. That's what leads to a house full of love. Theodore Roosevelt said it best. The only man who never makes mistakes is the man who never does anything. You want to know why you're stuck. You're playing it too safe. You think you need fifty grand saved before you start. You think you need all your ducks in a row. That's bullshit. Risk is the only way to gain everything you want. Big things are only obtainable by people who make big screw-ups. The third thing is patience. A man who is a master of patience is a master of everything else. Not patience with everyone else. Patience with yourself. You can't be patient with your kids driving you crazy if you're not patient with yourself. You miss a deadline. You yell at someone you love. Be patient with yourself. Apologize. Tell them you're working on it. Tell them you'll do better. That's how you build a huge heart.

Connect:

Connect with Rick: https://linktr.ee/mrrickjordan

Subscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLIN

Greg Wilson knows money. This dude spent years as a CPA and CFO helping other people build wealth and raise capital. Built a service business from scratch. Helped companies achieve multi-figure exits. Now he's taking everything he learned and applying it to his own real estate development projects. Greg breaks down the difference between debt and equity financing. When to use each one. How to avoid the toxic debt that kills businesses at 40-50% APR. He walks through the real cost of capital and why understanding your cash flow is literally the difference between survival and death in business. We dive into his transition from doing this for everyone else to doing it for himself. His first development project in Houston. $5 million total build-out for industrial flex space with a $7.5 million exit value in 24 months. Greg shows you how he found the right partners who've done a quarter billion in development and how he's bringing his friends into deals to build wealth together. The pandemic money was crazy. $2 million loans at 3.75% for 30 years. Greg filed hundreds of ERTC credits for clients. But here's the thing. That money's gone now. Interest rates are high. Capital is scarce. Greg explains how to navigate this new landscape and why the right capital at the right time can still fuel massive growth even in tough conditions. This episode is pure entrepreneur wisdom. No boring accounting talk. Just real strategies for raising capital, building wealth through real estate development, and understanding the cash cycle that keeps your business alive. Greg's got the heart to help people and the brain to make it happen.

We Meet: Greg Wilson, Precision Financial (Partner), Fortitude Wellness (Owner), Captain Capital (Partner)

Connect:

Connect with Rick: https://linktr.ee/mrrickjordan

Connect with Greg: https://www.instagram.com/thegregmwilson/

Subscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLIN

About Greg:  

Greg is a successful business owner, CPA, and partner at Precision Financial and Captain Capital. He has over 15 years of CFO, business, and investment expertise. His accomplishments include raising over $100m for clients in his career, growing companies to navigate multiple-figure exits, building a service-based business from the ground up, and building a successful investment portfolio through business lending and real estate. He is also the Founder of Fortitude Wellness, which provides high-value experiences for others to improve their Health, Wealth, and Relationships Greg has dedicated his life to finding flexibility, freedom, purpose, and fulfillment in all aspects of his life and is passionate about helping others do the same.