Jose Uzcategui is the Global Lead / Sr. Analytics Consultant for Ayudante, Inc., based in Toyko, Japan. He joins the show to talk about analytics, switching to Google Analytics 4, how he uses BigQuery, and what he would say to those looking to switch to Google Analytics 4. 

It's an exciting conversation about Google Analytics 4 and goes into some detail about some features that Google Analytics 4 offers. 

Find out more about Jose and Ayudante at https://ayudante.jp/en/