Fresh New Idea

For over a decade, Adam has been at the forefront of marketing. He has published a significant body of research on technical SEO. Speaking in front of audiences on topics ranging from cryptocurrency to online privacy and search engine optimization, he has given others the tools to advance their knowledge of various technical disciplines.

Adam Chronister joined the show to talk about his career, how he runs his agency, and has excellent advice for small businesses who want to dive into marketing their business online. 

Find him online at enleaf.com and his professional Linkedin.

Tyler Weber is one of the brightest stars in the Twin Cities Digital Marketing scene, and now he's working for Collective Measures as the SEO Senior Planner.  For over six years, Tyler, has grown from barely knowing SEO to rockstar status in the agency world. 

In this episode we talk about SEO, why you shouldn't believe Google's nonsense sometimes, technical SEO, and more. 

Shawn Walchef is the host of the Cali BBQ Media Podcast, owner of the Cail BBQ, and Cali BBQ Media. 

Since opening Cali BBQ in 2008, Shawn and Rositsa Walchef have incorporated the Bulgarian traditions of hospitality into every facet of their expanding business empire, from evolving their restaurant for 2020 and beyond with easy online ordering of BBQ online to publishing podcasts and other digital media through Cali BBQ Media.

We talk about marketing, small business marketing, how marketing is easy if done right, and BBQ. 

Find out more about Shawn Walchef by visiting the following links. 

Website: https://calibbq.media/

Alexandria Green is an Expert Copywriter and Marketing Consultant to some of the biggest brands on the Internet. In this episode of "Fresh New Idea," we talk about copywriting and content marketing. 

Content marketing is always at the heart of every digital marketing plan. We talk about AIDA marketing, content strategies, and what's it like being a content writer. 

Find more about Alexandria Green by visiting her LinkedIn Profile

Jose Uzcategui is the Global Lead / Sr. Analytics Consultant for Ayudante, Inc., based in Toyko, Japan. He joins the show to talk about analytics, switching to Google Analytics 4, how he uses BigQuery, and what he would say to those looking to switch to Google Analytics 4. 

It's an exciting conversation about Google Analytics 4 and goes into some detail about some features that Google Analytics 4 offers. 

Find out more about Jose and Ayudante at https://ayudante.jp/en/

Darin Lynch is one of the most innovative eCommerce marketers in the game today. Darin Lynch is the proud owner of Irish Titan, an Ecommerce marketing agency in Minneapolis. 

Darin Lynch talks about his beginning, what it was like to start Irish Titan in the beginning, what he would say to somebody looking to get into ecommerce, and why you need to start planning now for Black Friday / Cyber Monday if you own an ecommerce brand. 

You can find out more information about Darrin Lynch at Irish Titan

Lesley Hensell from Riverbend Consulting joins us for a fantastic episode of Fresh New Idea. Lesley talks about how she started selling on Amazon, Riverbend Consulting, how people shouldn’t treat Amazon like EBAY, and why brands should prepare today for the Holiday Season.

You can find more information and articles she writes weekly online by visiting her LinkedIn. Find out more information about Riverbend Consulting at riverbendconsulting.com.

LinkedIn: https://www.linkedin.com/in/lesleyhensell/

Rick Brimacomb, for over 20 years, has been a pillar of the Twin Cities Business community. He’s the founder of Brimacomb & Associates, Brimacomb Capital, and Club E. His talent to find solutions for business owners and entrepreneurs is why he’s so respected within the who’s who of the business community. 

Rick talks about his experience being an entrepreneur, how he got started in entrepreneurship, what makes a good entrepreneur, and how to deal with imposter syndrome. 

You can find more information about Rick Brimacomb by visiting Brimacomb Capital or checking out his latest insight at Clube.com.

You can find out more about the book Rick recommends, “The Go Giver” at https://thegogiver.com. 

Kevin Bauer is the owner of KesselDigital and helps develop strategy, drive to business solutions, and ensures all players in a business are focused on the most critical use-cases. Located in the Twin Cities, Kevin has been in the Digital Marketing space for a long time, and that experience has driven his success with brands. 

In this episode of Fresh New Idea we talk about the moment Kevin decided that he needed to get into Digital Marketing, we talk about email marketing, segmentation, and how Google Analytics 4 will change the way people do marketing. 

We also talk about channel vs experience. What the difference is between Channel and Experience. How brands need to stop focusing on channels and focus on experience.

Schema is one of the biggest components to ranking a page in today's world of Search Engine Optimization and Search Engine Marketing.  Schema is clearly the future of SEO, and there still not enough people in the communities talking about Schema. 

Clint Butler is one of the smartest marketers out there when it comes to Schema, SEO, and ranking pages. We talk to Clint about how he got started in SEO marketing, Schema, his new project called "RankGear", and the future of SEO marketing

You can find more information about Clint Butler on YouTube at Digitaleer / Check out his tool Rankear.com