Kevin Bauer is the owner of KesselDigital and helps develop strategy, drive to business solutions, and ensures all players in a business are focused on the most critical use-cases. Located in the Twin Cities, Kevin has been in the Digital Marketing space for a long time, and that experience has driven his success with brands. 

In this episode of Fresh New Idea we talk about the moment Kevin decided that he needed to get into Digital Marketing, we talk about email marketing, segmentation, and how Google Analytics 4 will change the way people do marketing. 

We also talk about channel vs experience. What the difference is between Channel and Experience. How brands need to stop focusing on channels and focus on experience.