Just like fresh produce, this week’s episode is packed with fresh news straight from Europe’s primary fresh produce trade association, Freshfel! 🍏🌱 Join us as Philippe Binard, General Delegate of Freshfel, shares expert insights on aligning fresh produce sustainability efforts with the EU’s Green Deal initiative. Plus, sustainability specialist Gil Kaufman weighs in on the challenges and progress in standardizing criteria for sustainable initiatives across the industry.

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