Two stories. Two continents. One interconnected industry.
From booming avocado exports to complex trade policy shifts, this episode dives into the opportunities, challenges, and strategies shaping the future of fresh.
In this episode of the Global Fresh Series, we connect the dots across two powerful forces shaping the fresh produce industry in 2025 and beyond.
First, we head to Colombia, where Hass avocados are driving remarkable agricultural growth, with exports surging and Europe absorbing more than 60% of shipments. From the dominance of the Netherlands to rising demand in Germany and Spain, we explore how Colombia is strengthening its position in some of the world’s most competitive markets—and what it will take to sustain that momentum.
Then, we shift to the United States, where a massive tariff refund effort—totaling over $166 billion—is unfolding. With new systems in development and timelines still uncertain, we break down what this means for importers, cash flow, and the broader global supply chain.
#colombiaavocados #agriculture #tariffs. #hassavocados