Paul Cowan, CMO of FreshBooks on how they doubled their organic reach and increased sales after firing their agency: Marketing Scoop Podcast by SEMrush

Today we are spotlighting Paul Cowan, CMO of FreshBooks. FreshBooks is the best cloud-based small business accounting software having served over 24 million people. Paul has over 15 years of experience in brand marketing, working in both large matrix corporations and small start-up environments. He has a unique skill set that blends technical knowledge, creative marketing and lateral problem-solving. All with the focus to build business for sustaining success, IPO or acquisition. Paul shared a case study about how FreshBooks doubled their organic reach and increased sales after firing their agency.

Key Topics Discussed:

- How to build an effective internal SEO team

- How long it takes to see results in increased site traffic

- How to create a community for customers

Listen on Apple Podcasts | Google Podcasts | Spotify | Stitcher

Links Mentioned:

• "I Make a Living" events - https://www.imakealiving.com/
• "I Make a Living" podcast - https://www.freshbooks.com/podcast
• Author Geoffrey A. Moore - "Crossing the Chasm" http://www.geoffreyamoore.com/
• SEMrush - http://semrush.com/

Guest, Paul Cowan, CMO of FreshBooks

• https://www.linkedin.com/in/paulcowan/
• https://twitter.com/cowanpkc 
• FreshBooks - http://freshooks.com/
• FreshBooks Twitter  - https://twitter.com/freshbooks

Host, Espree Devora

https://twitter.com/espreedevora

https://www.linkedin.com/in/espree

http://espreedevora.com/

Marketing Scoop Podcast by SEMrush is a WeAreTech.fm production.

Credits:

Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Editing by Stan Rosario * Team Support by Janice Geronimo * music by Epidemic Sound