In this insightful episode of Friar’s Desk, we explore the evolving role of media in shaping minds, preserving culture, and advancing education. Joining us are distinguished Thomasian leaders: Mr. Philippe Jose Hernandez, MEng (Director, UST Communications Bureau), Asst. Prof. Ma. Alil Alvarez, MA (Director, UST Publishing House), Ms. Katherine Patrice Sibug, MA (Assistant Director, Office of Public Affairs), and Asst. Prof. Joreen Racamora, PhD (Director, Office of Alumni Relations). Together, they reflect on how media intersects with their fields—technology, language, culture, education, and community building—and why it continues to be a powerful force for truth, formation, and connection in a digital age.