Welcome to a very New York Yankees edition of Friday Morning Coffee!

Today's guest is Katie Sharp, sports researcher extraordinaire and contributor to the superb Yankees analysis website River Avenue Blues. Sharp talks to Daniel Ford about how she tells stories through numbers, the advanced metrics baseball fans should know, how her research has changed the way she watches and thinks about the game, and why it's important for writers to find their niche and promote themselves.

To learn more about Katie Sharp, visit River Avenue Blues, like her Facebook page, or follow her on Twitter @ktsharp.