I’m Peta Al Akawi and Welcome to Life School, the podcast. Each episode I’ll be chatting openly and honestly with a different guest about a whole host of purposeful topics. From personal success and failure stories, to relationship advice, tips and tricks for entrepreneurs, to professional and practical guidance on living a more fulfilled and happy life. I’ll be speaking to men and women from all walks of life, all with unique experiences they want to share in the hope of inspiring YOU. I hope throughout this series you can take away some valuable nuggets of wisdom to help you navigate through life's many twists, turns and lessons. Here at Life School, we are all about the business of learning.
My guest today is a woman who does just that, she inspires me. I am thrilled and honored to welcome to the podcast Business Advisor, Communications Consultant and Executive Coach - Lucy d’Abo.
In 2004 Lucy co-founded DABO & CO with her sister Camilla, an integrated communications agency here in Dubai, and together they spent the next 11 years building it to be the largest independent agency of its kind in the region.
With a renowned priority for excellence at its core, underpinned with creativity and a powerful company culture that was the heartbeat of the business, DABO & CO went on to be recognized with over 20 industry awards and was also listed in the Top 10 ‘Great Places to Work’ Index 3 years consecutively and ranked in the Dubai SME 100.
In 2015 DABO & CO was acquired by Edelman, the largest PR firm in the world, Lucy remained as Managing Director within the business for almost 2 years, supporting the integration and merger of the business regionally before handing over the reins to Edelman.
Lucy, who lives in Dubai with her husband Chris and 3 children, now works as a Business Advisor and Communications Consultant leveraging her extensive knowledge and experience in both building and selling a successful business in the Middle East and two decades in the Creative Communications industry.
I personally gained so much from this episode and I hope you get as many tangible takeaways from this as I did when I recorded this with Lucy last month.
Be sure to follow us on Instagram @lifeschoolme for behind the scenes footage and further information on some of the topics we discuss on the show.
https://www.linkedin.com/in/lucy-d-abo-09521023
https://www.instagram.com/lucyludubai/?hl=en
https://www.instagram.com/mother_pukka/?hl=en
https://www.linkedin.com/in/mick-todd-a887b313