Fridge ArticleCast

In this week’s episode of BrandAid i speak to Eric Donlan author of the book The Art Of Living in Joy. During the show we talk about: Tips on overcoming brand set backs What you can do when you had a bad sales call and presentation. How to deal with people who cheat in winning the  … Read more The post BrandAid 001: The Art Of Living in Joy appeared first on Fridge Magazine.

We have followed Rainbird through their Techstars experience over the past few months and now they have been called to 10 Downing Street. The artificial Intelligence company will be showing off it’s ground breaking technology at an event hosted by Daniel Korski, special adviser to Prime Minister David Cameron. Rainbird has been repeatedly been recognised  … Read more The post Artificial Intelligence Company Called To 10 Downing Street appeared first on Fridge Magazine.

A few weeks ago I had the opportunity to talk with Tim, a young entrepreneur, based in London, about his company FanBytes. Fanbytes is the UK’s #1 marketplace for brands to collaborate with YouTube, Instagram, Snapchat and Vine Influencers to create remarkable branded video content. This idea interests me because A) I was recently offered an  … Read more The post Meet The Guys At FanBytes Who Control Social Media appeared first on Fridge Magazine.

Moving forward in the 2014 brand winners and losers countdown we get to Brand winner number 2. USA Soccer. Transcript Brand Winner # Two US Soccer Who would think that American Soccer would have such a year? With the 2014 World Cup on every millennials’ hand-held device or state of the art visual media receiver,  … Read more The post How USA Soccer Have Advantage Of Connected Devices To Widen Their Brand appeared first on Fridge Magazine.

Moving on in our countdown of 2014’s branding winners and losers we now look at Malaysia Airlines. Transcript Brand Loser # Two Malaysia Airlines The mishandling of Malaysia Airlines Flight 370 disappearance in March 2014, while flying from Kuala Lumpur International Airport and the recent ‘Want to go somewhere but don’t know where?” promotional tweet  … Read more The post What Branding Mistakes Did Malaysia Airlines Make In 2014? appeared first on Fridge Magazine.

Moving forward in the 2014 winners and losers we get to loser number 3 The National Football League (NFL). Transcript Brand Loser # Three The National Football League (NFL) The NFL is a brand loser for its handling of the Domestic violence incidents that have plagued players like Ray Rice, Greg Hardy, and Adrian Peterson. If  … Read more The post Only The NFL Could Recover From This appeared first on Fridge Magazine.

The Christmas and the festive period are just days away, many people have already switched off. But I’m sure like me, as an entrepreneur you are already thinking about 2015. We are all working like crazy to get things ready for when the fun kicks off again in January. Yet there is nothing worse than  … Read more The post An Entrepreneurs Guide To Surviving The Holidays appeared first on Fridge Magazine.

Next up in our 2014 branding winners and losers list is winner number 4 Star Wars. Transcript Brand Winner # Four  Star Wars Star Wars 7 The Star Wars 88-second clip with over 60 million views is on track to be the most-watched trailer of all time, according to the Hollywood Reporter. For any brand  … Read more The post ‘Let The Force Be With You’ A Record Breaking Branding Exercise appeared first on Fridge Magazine.

So to continue 2014’s brand winners and losers we move onto number 5 in my winners list. At number 5 in my winners list, the Democratic Party. Transcript: It’s been said that insanity is doing the same thing over and over and expecting a different outcome.  As marketing professionals, we must constantly evaluate whether our products  … Read more The post How To Avoid Losing Focus Like The Democrats appeared first on Fridge Magazine.

This article pertains to the Media Relations branch of PR. One question I am frequently asked by potential clients is “What is a press hit worth?”  Meaning what is my expected Return on Investment (ROI) for your media relations services? This is a fair question. PR can be a considerable portion of a marketing budget  … Read more The post A Press Hit is Worth What? – The Truth Behind Media Relations ROI appeared first on Fridge Magazine.