On this business podcast episode:

The digital landscape shifts constantly, but your business can stay ahead. In this essential 5-minute episode, Ola, your AI marketeer, breaks down the four core pillars you need to future-proof your business in the digital age.

Learn why Website Design must be mobile-first and user-centric, and how prioritising UX drives success. We dive into SEO, focusing on creating high-quality, intent-driven content over chasing algorithm fads. Next, discover how to build an adaptable Social Media Marketing strategy by embracing authenticity and key formats like short-form video. Finally, we discuss why Email Marketing remains your most valuable owned asset, and how segmentation and personalisation build powerful customer loyalty.

Stop reacting to change and start building a resilient, adaptable digital foundation today!

For more about digital marketing, including website design and SEO visit our website - https://www.olsondigitalmarketing.com/

Thanks, as always to our lovely clients:

Commercial Air Conditioning suppliers A.S Cooling Ltd

Timber Merchants in Kent HSW Timber

Roofing Company in Bromley, Julian Roofing Services Ltd

London Drainage Company, Drainsmart

3D Measured Survey providers, SIAD Studio Ltd

Warehouse Refurbishment providers, 4construct

Commercial Roofing providers, UK Industrial Roofing

Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of the business podcast Fried Marketing, host Chris Olson dives deep into the meteoric rise of AI and its seismic impact on the business world. Is AI a game-changer or a flash in the pan? We'll explore five key ways businesses, from a small local restaurant to a global corporation, can leverage AI to supercharge customer experience, automate operations, and make smarter decisions.

We'll talk about the shift from traditional guesswork to AI-driven insights, and how this new technology is revolutionising everything from marketing to customer service. Discover how an AI-powered phone system can handle reservations at a restaurant, freeing up staff and delighting customers with a personalised touch. Learn how predictive analytics can help a business forecast demand, optimise staffing, and reduce waste.

But it's not all rainbows and robots. Chris also shares the pitfalls to avoid and the importance of maintaining a human touch in an increasingly automated world. Tune in to find out if your business is ready to embrace the AI revolution or get left behind.

Thank you to our amazing clients, as always:

Drainsmart - a London Drainage Company

HSW Timber - Timber Merchants in Kent

A.S Cooling Ltd - Commercial Air Conditioning Suppliers

Julian Roofing - a Roofing Company in Bromley

SIAD Studio - who provide 3D Measured Surveys

4construct - who provide Warehouse Refurbishment

UK Industrial Roofing - who provide Commercial Roofing in Oxford

Hosted on Acast. See acast.com/privacy for more information.

On this marketing podcast, marketeer Chris Olson delves deep into the myriad benefits of email marketing for businesses. From incredible ROI to using it as a social media platform, email marketing has proven to be one of the best forms of marketing and many businesses are sleeping on it.

As always, thanks to our clients:

Drainsmart - a London Drainage Company

HSW Timber - Timber Merchants in Kent

A.S Cooling Ltd - Commercial Air Conditioning Suppliers

Julian Roofing - a Roofing Company in Bromley

SIAD Studio - who provide 3D Measured Surveys

4construct - who provide Warehouse Refurbishment

UK Industrial Roofing - who provide Commercial Roofing in Oxford

UK Sync Music was provided by Chris Olson.

Podcast Marketing provided by Olson Digital Marketing.

Hosted on Acast. See acast.com/privacy for more information.

SEO expert Chris Olson weighs in how AI is impacting Search Engine Optimisation and what businesses can do to say visible on the SERPs.

Thank you, as always, to our SEO Clients including:

Drainsmart - a London Drainage Company

HSW Timber - Timber Supplies in Kent

A.S Cooling Ltd - Commercial Air Conditioning

Julian Roofing Services Ltd - Roofers in Bromley

UK Sync Music provided by Chris Olson.

Contact us via our website for SEO Campaigns and Website Design.

Hosted on Acast. See acast.com/privacy for more information.

In this Business podcast episode, get marketing advice from Olson Digital Marketing as we give 5 top tips to get more Google Reviews. Whether it's asking in person or leveraging the reviews on your social media, we have tried and tested solutions for businesses looking to increase their online reputation.

Why should a business get more Google Reviews? Whether you are a new or established brand, business, or other, a huge amount of customers and clients will still go to Google to check out what people say about you. If they see a listing with amazing Google Reviews, this keeps the trust going. If they don't, then you could be losing out on a lot of business.

Hosted by Chris Olson, who also provides the UK sync music as a UK sync artist.

Thank you, as always, to our wonderful clients mentioned in this episode:

HSW Timber - timber merchants in Kent

Julian Roofing Services Ltd - Roofers in Bromley

A.S Cooling Ltd - Commercial Air Conditioning

Drainsmart - a London drainage company

Hosted on Acast. See acast.com/privacy for more information.

Tired of your website getting lost in the search engine abyss? This week on Fried Marketing, host Chris Olson dives deep into the often-overlooked power of schema markup. Think of it as giving Google and other search engines crystal-clear instructions about your content, leading to richer snippets, better visibility, and ultimately, more clicks!

Chris breaks down what schema is, why it's crucial for modern SEO, and how even non-technical marketers can implement it effectively. Learn about different types of schema, from product listings and reviews to events and FAQs, and discover how they can significantly boost your organic reach.

Stop leaving valuable SEO opportunities on the table. Tune in to this episode of Fried Marketing and learn how to fry up the competition by harnessing the power of schema markup. Get ready for actionable tips and practical advice you can implement right away to elevate your website's search performance. Don't miss out!

Thanks to our SEO clients for working with us on this:

Drainsmart - a London Drainage Company

HSW Timber - Timber Merchants in Kent

A.S Cooling Ltd - Commercial Air Conditioning

Julian Roofing Services Ltd - Roofers in Bromley

The UK Sync Music was provided by Chris Olson. Learn more about his sync music for film and sync music for TV.

Hosted on Acast. See acast.com/privacy for more information.

In this business marketing episode, marketeer Chris Olson explores 5 ways to improve your SEO in 2025. From user-experience and website speed, to structured markup data and backlinks, get some incredible top tips to improve your website's SEO in 2025.

Thank you to our wonderful SEO clients at Olson Digital Marketing below for their trust in our SEO services in London:

Drainsmart: A London drainage company providing drain repairs, CCTV Drain Surveys, and drain lining as well as a whole host of amazing drainage services for customers in London.

HSW Timber: Timber merchants in Kent with two yards, one in Brasted and the other in Chislehurst, providing incredible timber supplies in Kent.

A.S Cooling Ltd: commercial air conditioning suppliers who can also provide domestic AC. Contact them for air conditioning in Kent.

Julian Roofing Services Ltd: roofers in Bromley helping homeowners and businesses with all aspects of roofing, including roof repairs, installation, guttering services and more.

UK Sync Music providing by Chris Olson: Find out more about his sync music for film and sync music for TV.

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Fried Marketing, the podcast where we serve up sizzling marketing insights you can actually use! This week, your host, Chris Olson, is diving deep into the often-dreaded world of Google Reviews. Whether you're a local bakery, a bustling e-commerce store, or a service provider, those little stars and accompanying comments can make or break your online reputation.

In this episode, Chris tackles the burning question every business owner faces: how do you effectively address negative feedback on Google? We all strive for five-star perfection, but let's be honest, those one and two-star reviews are inevitable. It's not about avoiding them, it's about how you respond that truly matters.

Chris kicks things off by explaining why Google Reviews are so crucial in the modern marketing landscape. We'll explore how they influence search rankings, consumer trust, and ultimately, your bottom line. Did you know a single negative review can deter potential customers? We'll dissect the psychology behind online reviews and why they hold so much weight.

Then, we're getting down to the nitty-gritty: how to handle those dreaded negative reviews. Chris breaks down a step-by-step process, starting with the golden rule: always respond. Ignoring a negative review is like sweeping dirt under the rug – it doesn't disappear, and it certainly doesn't look good.

Thank you, as always, to our wonderful clients. Especially:

Drainsmart - Drainage Company in London

HSW Timber - Timber Merchants in Kent

A.S Cooling Ltd - Air Conditioning Suppliers in Kent

Julian Roofing - Roofers in Bromley

Whether you're a seasoned marketer or a small business owner just starting out, this episode of Fried Marketing will equip you with the knowledge and confidence to tackle Google Reviews head-on. Don't let negative feedback hold you back – learn how to turn it into a powerful tool for building trust and attracting new customers.

Don't forget to subscribe to Fried Marketing for more actionable marketing advice, and leave us a review – we promise to respond!

Hosted by, and UK sync music provided by, Chris Olson.

Hosted on Acast. See acast.com/privacy for more information.

Find out why businesses should have a website to avoid having the rug pulled by platforms. In this business marketing podcast episode, Chris Olson - marketing expert at Olson Digital Marketing - talks about how businesses can become overly reliant on certain platforms, such as social media or Google, leaving them with nowhere to turn if they don't have a space that they control.

Thanks to our clients for their support! They are:

London drainage company, Drainsmart

Kent Timber Merchants, HSW Timber

Air Conditioning Suppliers, A.S Cooling Ltd

Bromley Roofers, Julian Roofing Services Ltd

If you would like to work with Olson Digital Marketing as your London website designer, get in touch via our website.

Hosted on Acast. See acast.com/privacy for more information.

On this business podcast, marketeer Chris Olson gives his top 3 tips for businesses to use free marketing in order to build trust with customers and Google.

Find out more about Olson Digital Marketing and our website designers in London on our website.

And thanks to our clients below for being our case studies in this episode of our business podcast.

Drainsmart - a London drainage company

A.S Cooling Ltd - air conditioning suppliers in Kent.

Hosted on Acast. See acast.com/privacy for more information.