In this episode of Friendly Founders, we sit down with Julie Katykhin to talk about personal branding without bragging, storytelling without ego, and why consistency—not perfection—is what actually builds trust, community, and momentum over time. We explore the human side of real estate—the emotional weight clients carry, the pressure agents face behind the scenes, and why boundaries, integrity, and self-development matter more than hustle culture. Julie opens up about being a people pleaser, learning to say no, navigating burnout, and how trusting God daily has reshaped how she defines success.Follow Julie:https://www.instagram.com/juliekat_realtor/[email protected] Mark:https://www.instagram.com/chepelyuk