Terry discusses the differences in taste between wealthy homeowners around the country, and even those within Florida. He explains how he is able to set expectations with clients from the very beginning so that he is able to filter out which clients to let go and which to follow through with.

He talks about changing trends in the homebuilding industry, including revisiting homes that have gone out of fashion. Terry even mentions working on one particular “de-Tuscanization” project for a client who wished to modernize their home.

Finally, Terry explains how he has been navigating this year’s economic uncertainties and how he sees not just the future of his business, but also of the homebuilding industry as a whole.

Topics Discussed:

• How Terry got into the custom homebuilding business
• Lessons learned from doing business during a recession
• Finding clients in South Florida
• Partnering with the right architect and interior designer
• What keeps Terry excited about the industry
• Dealing with difficult clients
• Whether there is still demand for golf courses
• Building in different environments and climates
• Passing the business to the next generation
• The importance being passionate about your career

Connect with Cudmore Builders:

• Cudmore Builders with Build Magazine - https://www.buildmagazine.com/palm_beach_fl/cudmore-builders/
• Instagram - https://www.instagram.com/cudmorebuilders/
• Facebook - https://www.facebook.com/CudmoreBuilders/
• LinkedIn - https://www.linkedin.com/in/terry-cudmore-27b13013/
• Houzz - https://www.houzz.com/professionals/home-builders/cudmore-builders-pfvwus-pf~1921397278

Connect with Build Magazine:

• Website - https://rebrand.ly/bmweb
• Instagram - https://rebrand.ly/bmigweb
• Facebook - https://rebrand.ly/bmfbweb

Key Quotes by Terry Cudmore:

• The only things involved in the homebuilding industry are time, money, and quality.
• Building a custom home is a team effort. It is the homeowner, builder, architect, landscape architect, and interior designer. It’s important that everybody is on the same page.

Listen in as Tonya shares the real, often overlooked value that an interior designer brings to a project. She makes the case that, if a good interior designer makes it a point to build a strong relationship with the architect and builder from the very beginning, they can dramatically elevate the look of any space they work on.

Tonya explains her collaborative approach to working with clients and how she chooses a style for a home based on the homeowner’s personality and lifestyle. She also speaks on the importance of clear communication between all parties so that a shared vision of the home is always top-of-mind.

Topics Discussed:

• [01:30] Tonya’s journey in interior design
• [08:16] The true value of having an interior designer when building a home
• [15:08] Staying on top of the latest trends
• [16:35] Knowing which style to bring to a given project
• [20:31] Why the showcase is the most intense part of Tonya’s job
• [22:41] The importance of communication
• [25:13] What excites Tonya about the industry today
• [31:28] Renovations versus custom homes
• [35:01] Capturing the “feel” that clients want from the finished home
• [36:40] Ensuring that Tonya’s entire team share the same vision for each project
• [41:12] Learning from failure

Connect with Olsen Home Interior Design:

• Website - https://olsenhomeinteriordesign.com/
• Instagram - https://www.instagram.com/olsenhomedesign/
• Houzz - https://www.houzz.com/professionals/interior-designers-and-decorators/olsen-home-design-pfvwus-pf~1765372783

Connect with Build Magazine:

• Website - https://rebrand.ly/bmweb
• Instagram - https://rebrand.ly/bmigweb
• Facebook - https://rebrand.ly/bmfbweb

Key Quotes by Olsen Home Interior Design:

• I think people still don’t fully realize the importance and value of an interior designer. It’s more than just picking pretty things. I start with architectural consulting. I like to come in when they’re designing the house so I can work with the architect and the builder and the client and make sure all the parts and pieces work together.
• The best compliment I ever get from anybody is: “Oh my gosh, I love how this feels.

A Youngstown Ohio native, Nick found himself in Naples after being offered an opportunity by WCI Communities to work in their marketing department. After a successful career with WCI, Nick went on to manage a valet parking company for eight years before being approached by Knauf-Koenig.

Listen in as Nick talks about his approach to communicating with both clients and trade partners to ensure harmony throughout the lifespan of a given project, as well as how to navigate pushback from clients.

He also gives his thoughts on the evolution of the home building industry and the growing appreciation for the trades in general since his foray into construction. He speaks highly of the power of having a team mentality on every single project. That emphasis on the team, coupled with a commitment to building trust with clients, has set Knauf-Koenig apart from its competitors.

Topics Discussed:

• [06:33] Nick’s journey with Knauf-Koenig so far
• [12:23] A growing appreciation for the trades
• [14:16] The company’s culture, made up of men and women between 30-45
• [21:19] What Nick has learned from his clients
• [32:56] How trends have changed over the last several years
• [39:20] Embodying the team mentality
• [42:03] Aligning your vision as a homebuilder with your client’s vision
• [45:35] Learning from failure
• [51:58] Heading a project on which a previous home builder had just been fired from
• [58:24] Instilling good values in the next generation

Connect with Knauf-Koenig Group:

• Website - https://kkgbuild.com/
• Instagram - https://www.instagram.com/kkgbuild/
• Facebook - https://www.facebook.com/kkgbuild
• Houzz - https://www.houzz.com/professionals/home-builders/knauf-koenig-group-pfvwus-pf~1703828261? 

Connect with Build Magazine:

• Website - https://rebrand.ly/bmweb
• Instagram - https://rebrand.ly/bmigweb
• Facebook - https://rebrand.ly/bmfbweb

Key Quotes by Nick Radick:

• You can be very successful if you have a work ethic. If you work and you bust your ass, more often than not, you’re going to be successful in life. It’s not some crazy formula you need to come up with.
• I don’t get paid to come in second. You either get the contract or you don’t.
• Anytime you’re building a home or doing anything with multiple people involved, you have to have that team mentality: “It’s not my project. It’s our project.”
• Trust and teamwork: They will get us to the finish line every time.

Jamie was introduced to the world of construction and design at a young age thanks to his father, a former general contractor and draftsman. He, along with Scott Payne, founded Farmer Payne Architects in 2017.

Listen in as Jamie speaks on his experience as a relatively young architect in his mid-30s catering to an ultra-high-net-worth clientele in Wyoming. He gives his thoughts on what draws people to Jackson Hole and how he designs his homes according to the unique lifestyle needs of his clients.

Jamie discusses his journey in the world of construction and design from the lessons his own father had taught him, how he navigated the Global Financial Crisis during his early career, to how these varied experiences allowed him and his team to thrive amid the pandemic.

Finally, Jamie shares his long-term vision for Farmer Payne and his approach to building sustainable homes that will last generations.

Topics Discussed:

• [03:54] Learning the trades with his father
• [06:59] The allure of Jackson Hole
• [14:48] Meeting Scott Payne and opening additional offices in Idaho and Louisiana
• [16:26] Farmer Payne’s commitment to quality
• [22:31] The importance of having strong relationships with your trade partners
• [23:58] Launching the firm in 2017
• [27:34] Getting through the 2008 financial crisis
• [31:54] How Jamie built his credibility as an architect in his 30s
• [39:37] How architecture has changed since Jamie started in the field
• [46:17] Jamie’s vision for Farmer Payne
• [51:36] Rethinking longevity in homes
• [56:29] Sustainability in today’s window designs and technologies
• [58:20] Jamie’s ideal client

Connect with Farmer Payne Architects:

• Website - https://farmerpaynearchitects.com/
• Instagram - https://www.instagram.com/farmerpaynearchitects/
• Facebook - https://www.facebook.com/FarmerPayneArchitects/
• Houzz - https://www.houzz.com/professionals/architects-and-building-designers/farmer-payne-architects-pfvwus-pf~914477296? 

Connect with Build Magazine:

• Website - https://rebrand.ly/bmweb
• Instagram - https://rebrand.ly/bmigweb
• Facebook - https://rebrand.ly/bmfbweb

Key Quotes by Jamie:

• For every month you live in Jackson Hole, you need a new set of toys because there is so much to do. That lifestyle and authentic outdoor connection is what people are really after, and Jackson has it all.
• Relationships are so important. Depending on whether it’s an engineer, designer, or subcontractor, those personal relationships where you can dial them up on your phone are pivotal.
• As an architect, you continue to build your skills throughout your entire career.

Listen in as Jennifer talks about the story behind Linen Alley and how it has evolved since Jennifer opened the store 18 years ago. She speaks on the four mattress types that make up the company’s core line, and the secret to creating a high-quality bed that lasts for generations.

She and Beth discuss the different factors that go into optimizing one’s sleep experience, from the impact of weight on the bed to choosing the right pillow. They also offer an in-depth look at why brand partners Heston and ViSpring are among the best in the industry.

Topics Discussed: 

• [02:00] Opening the store and how things have changed over the past 18 years
• [05:03] How different material provide different levels of absorbency
• [06:40] The growth of the Hastens brand
• [07:43] Creating a “generational” bed
• [13:31] Linen Alley and Hestons’ ideal customer
• [18:09] How weight impacts sleep quality and how to choose the right pillow
• [22:16] What Jennifer has learned since starting the business
• [23:35] The next “new” thing in sleeping
• [28:33] Hestons and ViSpring’s amazing customization options
• [33:58] Linen Alley’s dedication to service

Connect with Linen Alley:

• Website - https://www.linenalley.com/
• Instagram - https://www.instagram.com/linenalley/
• Facebook - https://www.facebook.com/linenalleyjh/

Connect with Build Magazine:

• Website - https://rebrand.ly/bmweb
• Instagram - https://rebrand.ly/bmigweb
• Facebook - https://rebrand.ly/bmfbweb

Key Quotes by Linen Alley:

• Sleep has taken center stage in the last five years when it comes to making our days better. So, I think we should start focusing on how important our sleep is by buying products that help us sleep better. ~Jennifer
• All of the other brands are trying to get the best priced materials to perform in the way that our all-natural materials already perform. ~Jennifer
• When you’re building a custom bed, our message to people is: Please come pick your mattress first. ~Beth

CP’s work has been published in magazines such as The Robb Report, Phoenix Home & Garden, AZ Foothills Magazine, Western Interiors, and Luxe Magazine, among others. Additionally, his projects have won countless awards, including Home of the Year (2018) and Room of the Year (2019) at the Best in American Living Awards.

Listen in as CP looks back on an upbringing that led to his passion for architecture, as well as his unique, faith-based approach to business and design. He talks about how he reconciles his penchant for minimalism with the client’s vision.

He also explains what led to his decision to open two overseas offices, in Serbia and Poland, and the biggest lessons learned from managing remote, multicultural teams.

Topics Discussed: 

• [06:28] CP’s background and early career
• [12:33] Establishing Drewett Works and the firm’s first few projects
• [18:05] CP’s architectural philosophy
• [20:30] Finding a balance between CP’s personal vision and his client’s desires
• [23:53] How CP injects minimalism into different design styles
• [29:36] Getting the opportunity to build behind The Ritz-Carlton
• [39:13] Setting up offices in Serbia and Poland and managing the remote team
• [50:15] Staying grounded in the industry
• [53:15] Keeping up with the latest technologies
• [57:40] What CP has learned from his teams in Serbia and Poland

Connect with CP Drewett:

• Website - https://www.drewettworks.com/
• Instagram - https://www.instagram.com/drewettworks/
• Facebook - https://www.facebook.com/DrewettWorks/
• Pinterest - https://www.pinterest.com/drewettworks/
• LinkedIn - https://www.linkedin.com/company/drewett-works/
• YouTube - https://www.youtube.com/c/drewettworks

Connect with Build Magazine:

• Website - https://rebrand.ly/bmweb
• Instagram - https://rebrand.ly/bmigweb
• Facebook - https://rebrand.ly/bmfbweb

Key Quotes by CP Drewett:

• Architecture is a series of marriages: architect-to-client; art-to-science; building-to-site. It’s one big covenant and I need to steward it and make sure it touches history.
• Modern architecture flows out of me naturally; but, I’ve never had a style that I failed to embrace.
• One of the things I try to do here is promote individual talents.
• Culture is the equalizer that enables the sale.

Listen in as Claire reflects on over two decades of experience in the industry. She talks about her approach to interior design, with a commitment to honoring every structure she is tasked to by adding to it, but never taking away from it. Claire also explains how she is able to manage a business with 22 employees while taking care to interface with all of her clients directly.

Finally, Claire speaks of her love of travel and absorbing little nuance she can from the various cultures she immerses herself in, explaining that she derives inspiration not so much from existing designs themselves, but from the culture that surrounds her.

Topics Discussed: 

• [05:01] Italian versus American design
• [08:40] Why Claire chose interior design
• [15:51] Claire’s most valuable lessons learned
• [17:34] What Claire looks for when designing an interior
• [22:10] What excites Claire
• [25:29] Navigating market downturns
• [32:01] Expanding Ownby Design’s office and studio spaces
• [36:10] Keeping up with trends
• [41:42] Juggling her role as a creative and as a business owner
• [45:20] Drawing inspiration for designs from cultural experiences
• [49:35] Claire’s message to young aspiring or budding designers

Connect with Ownby Design:

• Website - https://ownbydesign.com/
• Instagram - https://www.instagram.com/ownby.design/?hl=en
• Facebook - https://www.facebook.com/ownbydesign
• Pinterest - https://www.pinterest.com/ownbydesign/
• LinkedIn - https://www.linkedin.com/company/ownby-design/about/
• Houzz - https://www.houzz.com/professionals/interior-designers-and-decorators/ownby-design-pfvwus-pf~1862343316? 

Connect with Build Magazine:

• Website - https://rebrand.ly/bmweb
• Instagram - https://rebrand.ly/bmigweb
• Facebook - https://rebrand.ly/bmfbweb

Key Quotes by Claire:

• I’ve made a lot of expensive mistakes; but, those mistakes have formulated who I am as a designer today, and where I chose to take my path. I wouldn’t take them back for anything because they really helped build my character: what I stand for, how I want to represent myself and my firm, and how I want to build my brand.
• Our first inspiration is almost always taken from the architecture. For us, it’s really important that we’re finishing the story—we’re not telling a new story.
• I’m much more driven by cultural experiences than I am by design. Design is just a byproduct of what I’m experiencing while I was there.

She also talks about her approach to leadership in which she strives to empower her people to make big decisions—in line with the company’s vision and values, of course—without having to rely on upper management every time.

Patricia discusses her grandfather's journey to Oregon and how his innately entrepreneurial spirit led him to create an atmosphere within the family that eventually inspired Patricia herself to start a business which gave her the means to to pursue her passion for interior design.

Topics Discussed:

• [04:39] The role of the interior designer
• [08:18] Gaining trust with clients
• [12:42] Making tough decisions and deciding to do the hard stuff first
• [18:14] Allowing your employees to make big business decisions
• [20:30] Encouraging the younger generation to be unafraid of failure
• [45:35] Patricia on her Cosentino tour in Spain
• [51:07] Failing upward
• [56:06] Where Patricia sees the interior design industry in five years

Connect with Complements Home Interiors:

• Website - https://complementshome.com/
• Instagram - https://www.instagram.com/chi.bend/
• Facebook - https://www.facebook.com/ComplementsHomeInteriors

Connect with Build Magazine:

• Website - https://rebrand.ly/bmweb
• Instagram - https://rebrand.ly/bmigweb
• Facebook - https://rebrand.ly/bmfbweb

Key Quotes by Michael:

• Even at a lower level, you want your house to be what you want it to be. It’s the biggest investment you’ll ever make, whether you’re a first-time homebuyer or you’re buying your fifth home in Aspen, you want your home to be beautiful.
• Interior design is definitely for a certain level of clientele. That said, good design should not be exclusively to somebody at that high level.
• A good designer is going to meld your personality and the house’s personality into a coherent place of flow.
• Failing upward means you’ve got grit, determination, and persistence.

Listen in as Michael tells the story of how Dale Hedrick came to establish Hedrick Brothers and how the company’s culture challenges employees both on the level of creativity and leadership.

He shares his greatest lessons learned from building dozens upon dozens of homes for ultra-wealthy clients in Florida and how he sees the homebuilding market evolving in the near future.

Topics Discussed: 

• The story of behind Hedrick Brothers
• Why Michael came down to Palm Beach
• How the culture at Hedrick Brothers challenges its people
• Incentivizing employees with a case of beer
• Learning from ultra-high-net-worth clients
• How homebuilding in Naples has changed over the past several years
• Building a 4000 sq ft house versus a 20,000 sq ft house
• What excites Michael about building homes
• Residential versus commercial
• Upcoming trends in the homebuilding market
• Michael’s background

Connect with Hedrick Brothers Construction:

• Website - https://hedrickbrothers.com/
• Facebook - https://www.facebook.com/hedrickbrothers?fref=nf
• Instagram - https://www.instagram.com/hedrickbrothersconstruction/
• Twitter - https://twitter.com/HedrickBrothers?lang=en
• YouTube - https://www.youtube.com/channel/UCJARTtX6XJBl2J1erlaPr3Q

Connect with Build Magazine:

• Website - https://rebrand.ly/bmweb
• Instagram - https://rebrand.ly/bmigweb
• Facebook - https://rebrand.ly/bmfbweb

Key Quotes by Michael:

• Anyone can do what we do as a company but few have the follow-through to achieve it and continue to maintain those standards over the years.
• Every client wants you to be completely honest with them, and set expectations and manage those expectations throughout the course of the project.
• Everyone wants to make their house their paradise now—their little sanctuary. People are definitely investing more into what they care about in their homes and not waiting till later.
• Quality is never an accident. It’s always the result of intention, sincere effort, intelligent direction, and skillful execution. It represents the wise choice of many alternatives.

It was in the late 1980s when Steve and his wife Laura constructed a new sawmill, heralding the latest chapter of Marks Lumber as a full-time production mill. In the following decades, the Marks continued to introduce innovative additions as they scaled the company.

These include the addition of a planer mill to provide many additional specialty products in 1998, a biofuel powered dry-kiln to improve product quality in 2005, and a full timber frame, 4400 sq foot office and showroom in 2008.

Listen in as Steve discusses how Marks Lumber continues to thrive as a timber products business while staying committed to improved forest health. He attributes a great deal of his success, especially as the business entered the 2010s and beyond, to his willingness to surround himself with young, talented people.

Steve also addresses some common concerns surrounding the logging industry, particularly when it comes to how prices will continue to be affected in today’s struggling economy. He and Ted also chime in on the hotly-debated topic of harvesting timber from old-growth forests.

Topics Discussed: 

• [01:59] The story of Marks Lumber and Steve’s definition of good forestry
• [10:09] The business of forest management
• [15:40] Steve’s dedication to hiring great people
• [25:51] Life and business lessons learned from tough moments
• [33:04] Lumber prices in the near future
• [37:59] Steve’s most valuable experience in business
• [45:22] Ted and Steve’s thoughts on old-growth forests
• [51:55] Marks Lumber’s most popular specialty wood product

Connect with Marks Lumber:

• Website - https://markslumber.com/

Connect with Build Magazine:

• Website - https://rebrand.ly/bmweb
• Instagram - https://rebrand.ly/bmigweb
• Facebook - https://rebrand.ly/bmfbweb

Key Quotes by Steve:

• Good forestry means taking good care of our forests: We have to thin them and take care of the defects such as bugs, and open the canopy up to let the trees capture and sequester carbon. Stagnant and unhealthy forests don’t do that as well.
• There is a segment of the population that doesn’t think a private company should be able to get a product off the forest and make a dollar. How you manage forests without turning a profit is beyond me. It doesn’t work.
• None of us in the successful world would be anywhere without the people who are underneath us.
• We don’t own this ground. We just get to take care of it for a while.