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The strongest relationships aren’t built when you need them. They’re built long before that.
This week, we’re sitting down with our longtime friend Erika Flowers, Chief Client Officer at Profitable Ideas Exchange, professional trail runner for The North Face, author of “The Growth Engine”, and one of the most thoughtful relationship builders we know. We’ve had versions of this conversation with Erika over the years at Arcadia, but this is the first time we’ve captured it on the mic, and it might be one of the most tactical episodes we’ve ever recorded.
We talk about why investing in people without an immediate return is the foundation of trust, how real partnerships are strengthened through feedback and shared accountability, and why great conversations only matter if you follow through on what you hear. Erika breaks down the systems behind meaningful relationships, from facilitating executive roundtables to her now-famous note card exercise, and shares how curiosity, consistency, and credibility compound over time in both business and life.
What you’ll learn:
Jump into the conversation:
(00:00) Introduction
(03:44) When people get you wrong
(09:20) What Profitable Ideas Exchange actually does
(13:04) Adding value before there’s an ask
(15:07) Curiosity as a leadership skill
(19:06) Process over outcomes and why it works
(24:10) Turning conversations into real results
(30:11) Writing “The Growth Engine”
(32:28) The reality of leading a sales function
(32:50) What drives growth in professional services
(35:24) Why client feedback changes everything
(39:06) Building trust inside your team and outside your walls
(45:51) The note card habit that compounds relationships
(52:03) Rapid-fire reflections
Connect with Erika Flowers: https://www.linkedin.com/in/erika-flowers/
Check out Profitable Ideas Exchange: https://www.profitableideas.com/
Check out The Growth Engine: https://www.profitableideas.com/the-growth-engine/
Check out Arcadia: https://www.BeArcadia.com
Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/
Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/
Produced in partnership with Share Your Genius
https://www.shareyourgenius.com
Brought to you by Introw.
Still forcing partners into a portal? With Introw, they register deals and co-sell from Claude, ChatGPT, Slack or Teams, so you can spend your time on relationships, not admin.
Learn more at: https://www.introw.io/arcadia
Send us Fan Mail
What happens when you combine the art of building relationships with the science of scaling businesses?
In this episode, we speak with Will Taylor, a leader whose approach to partnerships and content creation has made waves in the industry. Will’s journey has taken him from building his personal brand through insightful content to shaping successful partnership programs that scale businesses. He’s passionate about using trust as a cornerstone of business growth and is now leading the charge at AudienceLed, where he helps companies tap into the power of third-party relationships to drive demand and pipeline.
We dive deep into how Will built a career by sharing his learnings, the key to building meaningful, long-term business relationships, and the philosophy behind his approach to partnership success. Will opens up about how he leverages content as both a personal diary and a professional tool, and how intentional relationship-building can create real value. He also touches on why he believes that trust is the key to everything, especially when it’s built on a solid foundation of intentionality and structure. This conversation brings a fresh perspective on content, partnerships, and the business of building true connections.
What you’ll learn:
Jump into the conversation:
(00:00) Introduction
(01:22) Discovering Will’s journey and philosophy on partnerships
(03:31) Harnessing the power of content creation to shape a career
(11:33) Aligning personal and professional values for lasting impact
(17:12) Overcoming challenges and misconceptions in building partnerships
(23:19) Proving your worth and creating value in business relationships
(24:45) The importance of trust and structure in driving success
(28:32) Introducing AudienceLed: building a demand gen agency
(30:17) Tapping into the power of trust in modern marketing
(35:16) Co-marketing vs. co-selling: what’s the best approach?
(41:22) The value of doing hard things and growing through challenge
Connect with Will Taylor: https://www.linkedin.com/in/vvilltaylor/
Check out AudienceLed: https://www.audienceled.com/
Check out Arcadia: https://www.BeArcadia.com
Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/
Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/
Produced in partnership with Share Your Genius
Brought to you by Introw.
Still forcing partners into a portal? With Introw, they register deals and co-sell from Claude, ChatGPT, Slack or Teams, so you can spend your time on relationships, not admin.
Learn more at: https://www.introw.io/arcadia
Send us Fan Mail
There’s a certain clarity that comes from looking back and realizing every winding path was preparing you for who you are now.
This week, we sit down with our friend Jeff Gangemi, someone we met by chance at B2BMX and somehow ended up adventuring through Montana, swapping stories in the woods, and weaving into our inner circle. Jeff’s lived a lot of lives: religion major, nonprofit guy, journalist, marketer, consultant, coach, dad, husband, traveler. His story is proof that reinvention isn’t always glamorous. Sometimes it’s messy and risky and full of unknowns, but still the thing you’re supposed to do.
We get into Jeff’s journey of curiosity-driven career pivots, his move from Vermont to Los Angeles with two small kids, the reinventions that paid off, and the one time he didn’t follow the itch and what that’s teaching him now. We also explore how he discovered men’s coaching, how breathwork reshaped the way he shows up in the world, and what it takes to grow with someone for 23 years without losing yourself along the way. If you’ve been feeling the pull toward “what’s next,” this conversation is exactly the kind of honest, grounded encouragement you need.
What you’ll learn:
Jump into the conversation:
(00:00) Introduction
(01:13) The winding path that shaped Jeff’s story
(04:50) How curiosity became a compass
(08:45) When change shows up and asks for more
(13:28) The messy middle of reinvention
(21:32) How coaching shifted the way Jeff shows up
(28:51) Therapy, coaching, and knowing what you need
(30:10) Seeing potential in yourself and others
(35:13) Finding the people who help you grow
(40:37) Trying to build a life that actually works
(48:14) Raising kids, taking risks, and staying steady
(50:16) The books and ideas that keep us growing
Connect with Jeff Gangemi: https://www.linkedin.com/in/jeffreygangemi
Check out Toptal: https://www.toptal.com/
Check out The 15 Commitments of Conscious Leadership: https://amzn.to/4oAUuSU
Check out Arcadia: https://www.BeArcadia.com
Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/
Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/
Produced in partnership with Share Your Genius
https://www.shareyourgenius.com
Brought to you by Introw.
Still forcing partners into a portal? With Introw, they register deals and co-sell from Claude, ChatGPT, Slack or Teams, so you can spend your time on relationships, not admin.
Learn more at: https://www.introw.io/arcadia
Send us Fan Mail
There’s something powerful that happens when you meet a leader who thinks in systems but leads with soul.
This week, we’re talking with our friend Rob Moyer, someone we’ve looked up to for years for how he builds partner programs, but even more for how he builds the people behind them. Rob has scaled partnerships at every stage, from early-stage chaos to billion-dollar organizations, and he brings a perspective that blends discipline, clarity, and heart in a way you rarely see in tech. He’s also the founder of BlueThread.io, where he’s helping operators bring smarter systems and AI-driven clarity into their partner strategies.
We get into how he narrowed Gong’s partner ecosystem from hundreds of “maybes” to a focused engine that actually produced results, the frameworks he teaches operators to bring order to ambiguity, and the mindset shifts that helped him create a life he’s proud of. Rob talks openly about redefining ambition, taking bold career pauses to be present with his kids, and why “total life victory” has become the filter he uses for every decision. This one hits leadership, identity, craft, and the courage it takes to do what actually matters.
What you’ll learn:
Jump into the conversation:
(00:00) Introduction
(03:04) How music connects us to the people we love
(04:24) Breaking down the systems behind great leadership
(07:12) Why the math always tells the truth in partnerships
(12:57) Building structure when everything feels chaotic
(14:43) Speaking the language your leaders actually hear
(19:56) The habits that shape strong teams
(24:21) Leading with honesty, heart, and humanity
(26:52) Staying grounded as the world shifts toward ai
(31:59) Total life victory and choosing what matters most
(42:01) Finding calm through gratitude and getting outside
Connect with Rob Moyer: https://www.linkedin.com/in/robermo/
Check out BlueThread.io: https://www.bluethread.io/
Check out Arcadia: https://www.BeArcadia.com
Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/
Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/
Produced in partnership with Share Your Genius
https://www.shareyourgenius.com
Brought to you by Introw.
Still forcing partners into a portal? With Introw, they register deals and co-sell from Claude, ChatGPT, Slack or Teams, so you can spend your time on relationships, not admin.
Learn more at: https://www.introw.io/arcadia
Send us Fan Mail
Growth often comes when we step outside our comfort zone and face the unknown head-on.
This week, we’re chatting with Scott Britton, founder of Conscious Talent and author of Conscious Accomplishment. You’ve probably seen his thought-provoking posts on LinkedIn, but in this conversation, Scott takes us behind the scenes of his journey. From selling his company to Salesforce to exploring the depths of consciousness, Scott shares how he went from chasing external success to discovering true fulfillment from within.
We dive into how letting go of attachments and embracing awareness transformed his life, why spirituality and high performance aren’t mutually exclusive, and how embracing joy over achievement has reshaped his approach to business and life. Scott also opens up about his new venture, Conscious Talent, and how he’s helping leaders build businesses with both heart and success.
What you’ll learn:
Jump into the conversation:
(00:00) Introduction
(02:30) Scott's journey from tech success to spiritual exploration
(06:00) Realizing the need for change amidst external success
(08:58) The transformative impact of Ayahuasca on Scott’s consciousness
(12:30) Understanding consciousness and its role in shaping our experiences
(18:04) Integrating spirituality with business practices
(22:24) The role of attachment in achieving true success
(28:59) The importance of awareness and emotional control
(39:38) Launching Conscious Talent and its mission to align conscious leaders
(49:56) The ripple effect of embracing consciousness in leadership and society
Connect with Scott Britton: https://www.linkedin.com/in/jscottbritton/
Check out Scott Britton’s work:
Conscious Accomplishment: https://amzn.to/481OAVT
Check out Arcadia: https://www.BeArcadia.com
Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/
Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/
Produced in partnership with Share Your Genius
https://www.shareyourgenius.com
Brought to you by Introw.
Still forcing partners into a portal? With Introw, they register deals and co-sell from Claude, ChatGPT, Slack or Teams, so you can spend your time on relationships, not admin.
Learn more at: https://www.introw.io/arcadia
Send us Fan Mail
Growth is about stopping long enough to ask what you really want.
This week, we’re talking with Branca Ballot, former head of marketing turned founder, writer, and community voice redefining what success looks like. You’ve probably seen her on LinkedIn talking about ambition, motherhood, and the messy middle, but this conversation goes deeper into the in-between moments that changed everything.
Branca opens up about what it took to walk away from a thriving career without a plan, how she learned to choose herself after years of putting work first, and the fear and freedom that came with not knowing what’s next. She shares what it was like to lose and then rebuild her sense of identity outside of a job title, how a family crisis reshaped her perspective on purpose, and why health and focus have become her new non-negotiables.
We dig into what it means to pause in a culture obsessed with productivity, the hidden cost of doing it all, and how she’s channeling those lessons into building a company designed to help busy women live with more balance, not burnout.
What you’ll learn:
Jump into the conversation:
(00:00) Introduction
(00:43) Branca’s story of reinvention
(03:15) Leaving a high-growth startup and confronting the fear of the unknown
(07:04) The emotional and financial challenges of stepping away from security
(09:20) Redefining identity and self-worth beyond career titles
(14:17) The “messy middle” rediscovering purpose and clarity
(23:28) The inspiration behind building a company for busy women
(41:11) How AI empowers non-technical founders to create and learn
(47:52) What Branca refuses to sacrifice again: health and balance
Connect with Branca Ballot: https://www.linkedin.com/in/brancaballot/
Join the waitlist for Branca's New Application: https://kynn.app/
Winner of Loveable's SheBuilds Hackathon: https://www.linkedin.com/in/khillcontag/
Check out Arcadia: https://www.BeArcadia.com
Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/
Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/
Produced in partnership with Share Your Genius
https://www.shareyourgenius.com
Brought to you by Introw.
Still forcing partners into a portal? With Introw, they register deals and co-sell from Claude, ChatGPT, Slack or Teams, so you can spend your time on relationships, not admin.
Learn more at: https://www.introw.io/arcadia
Send us Fan Mail
Sometimes the biggest growth comes from saying yes to the things that scare you, even when you don’t feel ready.
This week, we’re talking with our friend Brianna Doe, founder of Verbatim, co-creator of Let Her Cook, and author of The Unapologetic Professional. You’ve seen her all over LinkedIn, but this conversation goes deeper into the story behind the posts. Brianna opens up about how burnout, fear, and self-doubt pushed her to redefine success on her own terms, and why showing up fully as yourself can change everything, personally and professionally.
We dig into how saying yes to uncomfortable opportunities built her confidence, what it really means to create a dream life instead of chasing a dream job, and how she’s learned to prioritize creative freedom, financial freedom, and joy in every decision. Brianna also shares the story behind her viral “Should I Quit My Job?” calculator, her media company Let Her Cook, and how she’s helping others do work that actually feels like them.
What you’ll learn:
Jump into the conversation:
(00:00) Introduction
(01:09) Brianna’s professional journey and achievements
(03:19) The importance of authenticity on LinkedIn
(07:34) Overcoming fear and embracing challenges
(13:27) Building a dream life with creative freedom, financial freedom, and joy
(26:10) The journey of writing The Unapologetic Professional
(30:57) Navigating identity and career
(36:52) Creating a career exit strategy
(40:38) Launching the Let Her Cook YouTube channel
Connect with Brianna Doe: https://www.linkedin.com/in/brianna-doe/
Check out Brianna Doe’s work:
Check out Arcadia: https://www.BeArcadia.com
Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/
Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/
Produced in partnership with Share Your Genius
https://www.shareyourgenius.com
Brought to you by Introw.
Still forcing partners into a portal? With Introw, they register deals and co-sell from Claude, ChatGPT, Slack or Teams, so you can spend your time on relationships, not admin.
Learn more at: https://www.introw.io/arcadia
Send us Fan Mail
Growth starts when you’re brave enough to ask yourself the hard questions.
This week, we’re sitting down with our friend and returning guest, Morgan J Ingram, but not to talk about sales. Morgan opens up about the deeper work he’s been doing over the past few years: redefining success, finding fulfillment beyond professional goals, and creating harmony across every area of life.
We dig into the story behind his “healing circle,” a self-reflection framework that challenged him to take an honest look at his health, relationships, spirituality, and mindset. Morgan shares how he moved from proving people wrong to leading with love, the accountability that comes from doing the work in community, and why self-honesty is the first step to real growth.
What you’ll learn:
Jump into the conversation:
(00:00) Introduction
(01:04) Morgan’s journey and insights
(04:11) The Healing Circle
(13:12) The importance of community
(16:35) Taking action and overcoming obstacles
(20:19) Self-love and continuous growth
(29:12) Personal reflection rituals
(30:42) Honesty and self-assessment
(32:57) Impact on leadership and community
(35:00) Encouraging holistic leadership
(38:04) The healing circle exercise
(40:03) Remote team dynamics
(46:01) Social media and personal growth
Connect with Morgan J Ingram: http://linkedin.com/in/morganjingramamp
Check out Morgan’s Newsletter: https://www.theampsocial.com/commish
Check out Arcadia: https://www.BeArcadia.com
Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/
Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/
Produced in partnership with Share Your Genius
https://www.shareyourgenius.com
Brought to you by Introw.
Still forcing partners into a portal? With Introw, they register deals and co-sell from Claude, ChatGPT, Slack or Teams, so you can spend your time on relationships, not admin.
Learn more at: https://www.introw.io/arcadia
Send us Fan Mail
Be Great. Be Arcadia.
Season three kicks off with something special: the only recorded session from our 2025 Arcadia Leadership Experience. Recorded live in front of 65 attendees, this episode blends honest reflection, leadership lessons, and the heart of what’s next for our constellation (aka community). We share the story behind Arcadia, how it began as a consulting business and grew into a movement, and what it means to “Be Arcadia.”
Throughout the conversation, we open up about choosing to invest in yourself, redefining success, and why greatness isn’t about perfection, but about the daily pursuit of better-than-average. If you’ve ever felt called to invest in yourself or find harmony in the chaos, this is the perfect place to start.
What you’ll learn:
Jump into the conversation:
(00:00) Introduction
(02:06) Podcast evolution and future direction
(04:22) Origins of Arcadia
(06:59) Building harmony and greatness
(09:54) Pursuing greatness and overcoming average
(14:49) Investing in personal growth
(15:41) Chasing passion and core values
(16:26) Choosing to invest in yourself
(17:06) Reevaluating success and energy
(19:42) The Arcadian journey
(22:03) Gathering leaders for growth
(25:17) Launching the Arcadia community
(30:12) The Arcadia declaration
Check out Arcadia: https://www.BeArcadia.com
Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/
Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/
Produced in partnership with Share Your Genius
https://www.shareyourgenius.com
Brought to you by Introw.
Still forcing partners into a portal? With Introw, they register deals and co-sell from Claude, ChatGPT, Slack or Teams, so you can spend your time on relationships, not admin.
Learn more at: https://www.introw.io/arcadia
Send us Fan Mail
Jen Waltz doesn’t just build partner programs, she rewires them for impact.
In this episode, Jen joins Jason and Sam to drop an absolute gem on authentic networking, channel evolution, and the art of partner-led scale. She dives into everything from being “voluntold” into channel, to the difference between real partnership and just pushing portals. We talk trust, seller psychology, the 7-partner strategy from Jay McBain, and why emotional intelligence is your most valuable asset in GTM.
Jen also shares her personal journey, growing up at the intersection of four cultures, learning from a fighter pilot father and financial strategist husband, and how that shaped her unique leadership lens.
This one’s got it all: heart, humor, hard truths, and tactical gold.
Whether you’re a partner leader, aspiring board member, or just thirsty for curiosity (shoutout to Jen’s self-proclaimed “thirst trap for learning” mindset), this is your episode.
Brought to you by Introw.
Still forcing partners into a portal? With Introw, they register deals and co-sell from Claude, ChatGPT, Slack or Teams, so you can spend your time on relationships, not admin.
Learn more at: https://www.introw.io/arcadia
From the publisher's feed
Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships.
Not "business time" with friends.
This podcast is for those looking to build…