Friends With Businesses

Allie Gibson, founder of Growth Story is the brand strategy genius behind AnnMarie's recent rebrand and website rebuild. She's also a bold, decisive leader who's not exactly one to ease into things (we're talking she decided to elope over text message). This year, she's scaling at lightning speed and "just dipping her toes" in hasn't even been an option.

In this episode, AnnMarie sits down with her actual real-life best friend, "work wife", brand strategist and client, Allie Gibson. They get into how Allie started her business with minimal drama, the process behind her signature brand clarity sessions, and the real answer to when it's actually time to invest in a rebrand. 

They also get honest about what it looks like day-to-day as Allie is rapidly expanding her team and scaling her business amidst a cancer diagnosis and other life curveballs.

Dished in this episode:

• A rapid-fire round of controversial preferences: olives, pet parenting, TikTok, and morning-person energy (whose side are you on?)
• How Allie started her company with minimal drama, aside from the occasional internal spiral
• Allie's actual creative process, and why it has to look a lot different from many of her creative peers 
• The real answer to when it's time to invest in a professional rebrand and website (or website overhaul)
• What it actually looked like to keep expanding her team and her business through crazy life curveballs like a cancer diagnosis
• Why Allie isn't a dip-your-toe-in kind of person, and the outcomes she has gotten by leaping with her full chest even when her palms are sweaty

Bottom line: Standing the test of time in business isn't about certainty. It's about trusting yourself enough to do what's required so your business can hold up and hold you when life gets life-y.

Join the conversation: What's one thing you have been waiting to feel 100% ready for before you go for it? We want to keep this conversation going, so tell us!

Hit subscribe and be sure to share this epsiode with your own Friends With Businesses.

Still working on trusting the leap before it makes sense on paper? The free Life-Proof Business Leader audio series goes deeper on exactly this.

Resources mentioned:

• Life-Proof Business Leader (Free Audio Series)
• Life-Proof Business Accelerator
• Growth Story: Brand Clarity Session

About Today's Friend:
Allie Gibson is the founder of Growth Story, a website and branding studio for service providers who want their brand and website to work as hard as they do. Instagram | LinkedIn | Website

Stay connected:

• AnnMarie's website
• Instagram
• LinkedIn
• Book a complimentary consult

Does every business decision need to make strategic sense on paper? Not exactly...

AnnMarie has been in business over a decade, and she has always known she'd eventually start a podcast. This episode gets into what actually made her move now, including the creative itch she couldn't keep expressing through voice memos in the pickup line, and the way her intuition tends to speak to her when she's about to make a big call.

Plus, she gets into the idea behind Friends With Businesses -- and why this show concept matters so much to her.

If you've got something you've been sitting on, waiting for the timing to be perfect or the plate to be clear, you're going to want to hear this one. This is for anyone who has ever needed permission to move before everything made sense on paper.

Dished on this episode:

• The podcast idea AnnMarie shelved 10 years ago, and why
• Why creative self-expression is a strategic move
• How AnnMarie's intuition actually talks to her
• What it felt like to finally press record after years of "someday"
• The real premise of this show: real friends, real businesses, real conversations

The bottom line of this conversation? Not everything has to make 100% strategic sense on paper. Sometimes you just know it's time, and that's enough to move.

Did this episode hit? Subscribe and share with a friend!

Want more on trusting your own intuition in business? The Life-Proof Business Leader audio series goes deep on this.

Resources mentioned:

• Life-Proof Business Leader (Free Audio Series)

Stay connected:

• AnnMarie's website
• Instagram
• LinkedIn
• Book a complimentary consult