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On this episode with speak with Kai Jacob - Partner at KPMG and Co-founder of Liquid Legal Institute - about digital transformation and designing the future of law.
In the episode we cover (min.seconds):
Highlights from the episode
What is Liquid Legal Institute
We consider ourselves a collaboration community of doers. So we like to do stuff, everything that we tackle and that we focus on should lead very fast to a result. Not just talking, doing.Lack of collaboration in the legal market
...they helped us really to nail down the question of 'why is the legal market not collaborating'? That was a very interesting question because we are all sharing, we all do this together. We even have this concept of Co-opetition. Then why not work with competitors on something like setting standards? Why should we, in the legal market, cooperate? We are all making good money with this private wisdom that we have and built up over time. So why should we share? We also believe that without sharing, without creating true standards in the market, it will take ages to go through this digital transformation.Struggling with digital transformation
We see that people are really struggling with digital transformation. They first don't understand why all this is happening. They're missing the digital mindset.The idea that digital transformation is something positive. They do not get the link back to legal because, they are thinking that what we do is something that's handcrafted; it's something that relies on very special knowledge.We do a perfect job of creating the perfect, beautiful contract that nobody else understands. We see beauty. And we see our role in protecting our company and defending our companies, defending our client's interests. It's just that the other side doesn't understand it.So the digital aspect is that we need to get more out of this dormant contract that's archived in the file cabinet somewhere. To make it valuable information, accessible for the digital company that we are working in.The whole idea of digital transformation is to make information that sits somewhere in an unstructured format, deep in contracts, more accessibleWe miss a huge opportunity for our profession to sit at the C-suite table and contribute to the overall goals of the enterprise. Second, everything moves so fast. We are overwhelmed with the speed of change. And we need to understand that change is constant and it will never go back to a slow motion mode. It will not happen. It will be fast. So we need to learn how to become adaptable, call it agile, call it whatever, but we need to adapt fast to a changing world. We need first to understand what is digital, and second how to deal with that in an agile working model.About Liquid Legal Institue
The Liquid Legal Institute is an open and interdisciplinary platform for promoting a new way of thinking in the legal sector. Digitalization, new business models and technological innovations are currently changing all major industries worldwide. However, the legal sector has not yet benefited sufficiently from these trends. The Liquid Legal Institute was founded by seven experts from legal and business practice, design thinking, and computer science to close this gap.
Lawyers and firms have long struggled to find the right way to price their services.
The hourly billing model focuses on the amount of time spent on a matter, project, or case. This can often lead to inefficiencies and frustration for the lawyer and the client. Value based pricing is an alternative that takes into account the value of the service being provided rather than simply the time spent. It means that lawyers and firms are paid based on the results they achieve for their clients.
The incentive becomes focused on getting better results. Value-based pricing can also help build trust and improve communication between lawyers and clients.
However, that doesn't make pricing or pricing conversations any easier. In this episode, we go into the rabbit hole of pricing.
SUBSCRIBE AND REVIEW: iTunes // Spotify // Pocket Casts // Stitcher
Special thanks to Paul Stroka of LexFusion for making the introduction to Keith.
Episode content
Here are some of our favorite takeaways from the episode (edited to be reading-friendly).
Value of work
Price discrimination
Client sophistication - apply the scalpel, not the hatchet
The conversation with the client depends on the level of sophistication:
Different sides of the table, same challenges:
Next service delivery model
Resources mentioned
About Keith Maziarek
Keith Maziarek has been building and leading legal services pricing/legal project management/profitability functions since 2009. He is currently Director of Pricing and Legal Project Management
Leading teams during times of crisis presents a unique challenge. Many of which are multiplied when you are a startup and the team was only formed months ago.
And then, overnight, everyone suddenly felt very fragile. It's a unique feeling and unique in a bad way because suddenly you have no idea what to do. And the feeling is that you're very lost.Yet, that is exactly the challenge that faced Alex Tsepko, CEO of Lawrina - a website that provides useful content and productivity tools for lawyers. The entire team for Lawrina was in Ukraine, and things changed overnight as the country was invaded.
Lawrina CEO, Alex Tsepko, speaks about his experience leading a newly formed team through a sudden crisis - the invasion of Ukraine - and finding growth through a shared vision.
In this episode, we cover (timestamps in parenthesis):
Recognizing that it wasn't possible to continue doing anything the old way, Alex ensured that his team was safe and pivoted to continue working to execute their vision. The business went from a domestic play to having an international group with traffic growing 35%+ each month.
As Alex shares, "it was not easy," but the team came together during a time when they felt fragile to build something they believed in.
Alex Tsepko is the CEO of Lawrina.com. You can connect with Alex on LinkedIn.
If you like the show, then I know you'll love the Fringe Legal newsletter which is full of interviews, articles, and reports to help Legal innovators like yourself learn how to put ideas into practice and find success. You can sign up for free at FringeLegal.com.
What role does creativity play in a law firm and legal practice?
In this episode, we cover:
Read the Fringe Legal newsletter which includes additional commentary on each of the topics.
About Dale Miller
Dale Miller is a Business Development and Marketing strategist with 20 years of experience and expertise in professional services firms, the advertising industry, and technology startups.
She has held Director of Marketing and Business Development positions at regional and international firms, in the legal and financial industries, leading strategy, content, business development, and strategic partnerships. Dale is currently a Practice Development Manager at Holland & Knight.
Prior to her work in legal, Dale founded and ran businesses, including a marketing consultancy and her talent agency, Miller Creative Partners, which represented photographers and directors, and worked with national ad agencies and their blue-chip clients.
She has served on the Board of Lawyers for the Creative Arts, and is an active member of Northwestern University’s Law and Technology Initiative.
Matt Coatney is a seasoned C-level product and technology executive, entrepreneur, advisor, author, and speaker with 25 years of experience helping businesses and technology work better together. He has led divisions and portfolios for large global corporations, co-founded three companies and advised several others, been an early-stage employee of two successful tech startups, advised dozens of business and technology professionals across all stages of company formation and growth, and launched over a dozen successful products.
Episode content
Resources mentioned
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Technology is a frequent topic of conversation. It comes up almost every single episode. And while it's fun to talk about amazing new tools or features, ultimately, you have to tie the tech back to the business strategy. Easy to say, difficult to execute.
It's harder still when tracking and working with emerging technology, where there may not yet be a baseline for success. We tackle those points and so much more in the episode today.
Episode content
For more detailed notes visit www.fringelegal.com
On the podcast this week, I speak to Quddus Pourshafie, co-founder of antiCPD a new training business looking to flip the necessary evil of CPD on its head. They have a bold vision:
Essentially, we want it to be the most AntiCPD CPD training you've ever seen. CPD is one of the least favorite activities of any lawyer, right? It's something that must be done, but no one particularly enjoys that period of time. Or if it's spread throughout the year most people tick it off. It's a checkbox item. And now that it's virtual and prerecorded people can freely fall asleep... So that's one aspect that we wanted to completely blow out the water.In this episode, Ab speaks with Azman Jaafar, Managing Partner and one of the founding members of RHTLaw Asia on how legal technology can drive success in a law firm.
This episode is a special segment to the article "How Legal Tech Innovation Can Drive Success in Your Firm" which was published in the Singapore Law Gazette in October 2021.
Joyce Tong Oelrich is the co-founder of the recently launched boutique, Tong Tejani PLLC, specializing in government contracting.
Prior to the launch of her practice, Joyce was an in-house attorney at Facebook and Microsoft Corporation for nearly a decade, focusing on government contract compliance.
In this episode, we explore why Joyce left to start her own firm, and how she, together with her Partner, created a firm with a difference.
Resource mentioned
Paul Graham on 'do things that don't scale'
Julia Salasky is the CEO of Legl, a digital workflow tool for law firms.
"Solving problems that are fundamental to the way lawyers work enables lawyers to focus on the work that highly skilled professionals that they are can do best. I don't have a view as to whether in five years or ten years or 25 years, you can train AI to do those jobs, but the work that lawyers do is so varied, so technical, and so human-centric that enabling them to do that work in a way that allows them to focus on the highest value piece of that is where there's a real opportunity in this space."From the publisher's feed