Subscribe on iTunes! Subscribe on Google Play Podcast RSS Feed Frisco-based Tumbleweed TexStyles has grown from side hustle to a 7-figure business as a Texas lifestyle brand. Founders and teachers Jeb Matulich (still teaching) and Brian Wysong (now full time at TWT) have a passion for sharing their knowledge and experience. They sat down with Lifestyle Frisco to share their thoughts with all of you who are looking to start or grow your own business. SHOW NOTES: [00:30] What’s new at Tumbleweed TexStyles [02:50] Growing beyond t-shirts [03:18] Tapping into the Texas identity [03:34] The vision for Tumbleweed TexStyles and the importance of partnerships [08:30] How Bryan and Jeb started working together [10:00] Learning to pivot your business, and not overthinking it [12:07] Learning as you go [12:58] Making the hard decisions [17:01] Deciding when your side hustle needs to become your full-time job [19:01] Knowing when to hire and finding fulfillment [24:53] Establishing core values [26:03] Getting to know your customer (and how to serve them) [32:09] Advice from Jeb and Bryan on getting your business started LINKS & RESOURCES: Tumbleweed TexStyles Website Tumbleweed TexStyles on Instagram Tumbleweed TexStyles on Facebook Tumbleweed TexStyles on Lifestyle Frisco Connect with Lifestyle Frisco on: YouTube Facebook Instagram Twitter LinkedIn Transcript (Machine-Generated) Welcome to the Frisco podcast. I’m your host, Scott Ellison. Today I am joined by Jeb and Bryan, you know them as Tumbleweed Texstyles. Good to have you with us today, guys. Thanks for having us. Yeah, appreciate it. Always fun to chat with you guys. And we’re going to get into talking a little shop today, but we’re going to talk about business specifically, not just Tumbleweed Texstyles, but before we get into all of that, give me an update, like what’s been new with you guys? What’s happening, what’s, what’s going down? Well, um, we’re in the middle of our fall season, so we’ve launched, been launching quite a few tee shirts and hats and things. Uh, here recently we’ve got a few new items coming up. Um, of course we’re gearing up for, uh, a big holiday season. You know, this is usually kind of our busier time of the year as far as e-commerce goes. Uh, so October, November, we really get going, especially with like black Friday and everybody, uh, shopping for Christmas. So that’s kind of on our, uh, immediate, uh, mine’s, you know, right now. Uh, we’ve also got our, uh, our store, our first brick and mortar store that’s going to be coming in, uh, at the patios, at the rails, uh, there at South County in Maine. And so, um, that’s under construction at the moment. So we’re hoping that’s going to be opening up, uh, the first of the new year. So that’s another thing we’re kind of preparing, uh, with as far as, uh, dealing with architects and contractors and trying to get all that stuff figured out how the build out’s gonna look. So yeah, we are definitely excited for that. That’s really cool that you guys are gonna have a bricks and mortar place that people can go in and shop is going to be all t-shirts. Now. It’s not going to be all t-shirts. We’re going to try and, um, that’s another kind of exciting thing. We, we’re, we’re kinda gonna branch out a little bit and kind of do some, um, some more, uh, some different types of apparel. Um, you know, we’re, we have hoodies, long sleeves, um, some collared shirts, things of that nature. But then we’re also gonna carry our glassware. Um, some artwork, um, books, I mean, just kind of a whole, you know, run the gamut, a lot of different items. Okay. Sounds like fun. Yeah. And part of that as an extension to what’s going on is we’re also still growing our wholesale, um, partners. So we actually just signed up a deal with hallmark and so we have 30 stores in the area that we’ll be carrying our shirts, which is exciting, a little different target audience than we’ve had in the past. Um, continuing to grow our wholesalers like buckle Tyler’s rally house, um, as they grow our products throughout the state and maybe even extending outside of the state one day I’m carrying our products in their stores there as well. Um, but also about the products. Uh, you know, we, we were trying to grow beyond just the teacher guys. And so with our store, we’re hoping to kind of live off of our, our motto drift and explore and, uh, kind of become a lifestyle brand with tee shirts, glassware, um, home decor, uh, different things that make us more than just your, I guess, concert, a bar brand, but also said that you can go camping and hiking and fishing and kind of live the outdoors and the different Texas lifestyle. I love it. Yeah, it’s funny. I think one of the, the advantages that you guys have, uh, is that Texas has, every state has some to some degree in identity, but Texas really has a strong, very recognizable identity no matter where you go. So I, I’ve traveled a bit internationally and any time I’ve been somewhere where I tell the person I’m from Texas that I’ve met, they like, they instantly light up. They have this vision of what Texas means in their mind. Um, in two distinct stories. I remember one was, uh, a cab driver in London as soon as I got in the cab and he said, where are you from? I said, Dallas, Texas. I was living in Dallas at the time. I was not in Frisco. Um, but he, all he wanted to do was talk about the Dallas Cowboys, um, the whole time. And he was fascinated by that. And then in another occasion, um, I was actually visiting a resort in Bulgaria and we were on the beach and we had a, …