A Phoenix native bears the nickname "The Fry Guy". In this episode, we learn how Flip Isard of Frites Street—a graduate of Shadow Mountain High School—launched a potato company, making the fries you'll find in Phoenix's fine restaurants. His journey took him around the world as a roadie for Jared Leto's band, eating from late night frites shop in Europe. When he came back to Arizona, his dad told him to bet on himself. He bet on the power of the potato.