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Tom Ormerod built Australia's premier luxury accommodation platform Luxico from a simple frustration: picking up keys from fish and chip shops for million-dollar homes. Now averaging $12,000 per booking, his company serves billionaires, celebrities, and ultra-wealthy clients with wild requests ranging from grand pianos to exotic animals delivered at a moment's notice.
In this episode, Tom reveals the behind-the-scenes reality of working with billionaires, the crushing moment his TV show got dropped, and how he's using personal branding to scale internationally. He also breaks down the current challenges facing Australia's short-term rental industry, including the 7.5% Victorian tax that's reshaping the market. Plus, his expansion plans with "Stay Longer" platform and why he believes luxury hospitality is the ultimate relationship business.
0:00 Introduction - Australia's $12K Per Night Empire2:04 The Netflix Audition That Changed Everything3:05 8-Year TV Journey: From Concept to Binge11:07 What Billionaires Actually Request (You Won't Believe This)15:08 The "Stay Longer" Platform Strategy22:16 Working with Celebrities & Royalty Behind the Scenes28:00 The Crushing Moment: Getting Dropped by Major Network31:03 Personal Branding Through TV: The Real Strategy37:51 Why Original TV Content is "Higher Risk" in Australia41:11 The 7.5% Tax Destroying Victoria's Rental Market45:07 International Expansion Plans: Mykonos to Bali
Follow Tom Ormerod:
Instagram: www.linkedin.com/in/tom-ormerod-5a645640/
LinkedIn: www.linkedin.com/in/thatvillaguy/
Follow Mark Kentwell:
Instagram: www.instagram.com/mark_kentwell
TikTok: www.tiktok.com/@mark_kentwell
LinkedIn: www.linkedin.com/in/markkentwell1
Mark’s Businesses:
Presence Real Estate: presence.realestate/
Nexr: nexr.com.au/
By Mark KentwellTom Ormerod built Australia's premier luxury accommodation platform Luxico from a simple frustration: picking up keys from fish and chip shops for million-dollar homes. Now averaging $12,000 per booking, his company serves billionaires, celebrities, and ultra-wealthy clients with wild requests ranging from grand pianos to exotic animals delivered at a moment's notice.
In this episode, Tom reveals the behind-the-scenes reality of working with billionaires, the crushing moment his TV show got dropped, and how he's using personal branding to scale internationally. He also breaks down the current challenges facing Australia's short-term rental industry, including the 7.5% Victorian tax that's reshaping the market. Plus, his expansion plans with "Stay Longer" platform and why he believes luxury hospitality is the ultimate relationship business.
0:00 Introduction - Australia's $12K Per Night Empire2:04 The Netflix Audition That Changed Everything3:05 8-Year TV Journey: From Concept to Binge11:07 What Billionaires Actually Request (You Won't Believe This)15:08 The "Stay Longer" Platform Strategy22:16 Working with Celebrities & Royalty Behind the Scenes28:00 The Crushing Moment: Getting Dropped by Major Network31:03 Personal Branding Through TV: The Real Strategy37:51 Why Original TV Content is "Higher Risk" in Australia41:11 The 7.5% Tax Destroying Victoria's Rental Market45:07 International Expansion Plans: Mykonos to Bali
Follow Tom Ormerod:
Instagram: www.linkedin.com/in/tom-ormerod-5a645640/
LinkedIn: www.linkedin.com/in/thatvillaguy/
Follow Mark Kentwell:
Instagram: www.instagram.com/mark_kentwell
TikTok: www.tiktok.com/@mark_kentwell
LinkedIn: www.linkedin.com/in/markkentwell1
Mark’s Businesses:
Presence Real Estate: presence.realestate/
Nexr: nexr.com.au/