In this episode of Personal IPO, Nathan sits down with Isaac French — the designer, builder, and creator behind Live Oak Lake, a stunning micro-resort in Texas that he turned into a $7 million business. Isaac shares the full story: how he started with just $19,000 in savings, went $500K over budget, got banned by Airbnb two weeks after launch, and still built a brand that generated $500K+ in its first year with 55% margins. It’s a conversation about risk, design, belief, and what it means to build something truly beautiful, both online and in the real world.

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Isaac French

• Website
• YouTube
• LinkedIn
• Twitter/X
• Instagram

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Nathan May

• LinkedIn

• Twitter/X

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Timestamps

00:00 Introducing Isaac

02:05 The story of Live Oak Lake

11:16 Building value direct to customer

16:27 From rock bottom to thriving business

22:35 Creating with passion and care

33:20 A unique upbringing

36:33 Building a personal brand

40:32 Helping others build value driven businesses

47:00 The value of connecting with communities

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Personal IPO Podcast is where top creators, founders, and operators share how they build businesses that thrive on owned platforms.

Each episode, we dig into:

→ How they started and scaled their audience

→ Tactics that drive their growth and revenue

→ Stories from their biggest wins and toughest failures

→ Ideas and philosophies shaping what they built