Personal IPO

Nathan shares the Mutual Introduction Playbook, a guide for identifying mutual connections in business and the process for encouraging an introduction. A natural and personal method for getting leads and working with the people you desire most in your industry.

Matt Espinoza is a 24-year-old founder whose company reached over $1M a month in just 15 months. He walks Nathan through the AI-powered outbound system he's built, from sending over a million emails a month to LinkedIn automations that turn replies into booked sales calls.

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Matt Espinoza

Companies

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Timestamps

00:00 Introducing Matt Espinoza of Clover Labs

01:13 Walking through the 1M emails a month system

08:32 The three levers for cold email

20:18 Applying the strategy to any business

23:44 AI tools for business automation

29:59 The pricing ladder

34:58 Becoming Canada's youngest self-made billionaire

Here are the five rules for building a seven-figure business, from someone who went from zero to $1M in under a year. Nathan covers manufactured discomfort, market selection, pricing to the top of your market, paying for expertise, and the environment that makes it all faster.

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Timestamps

00:00 Intro

00:36 Rule 1: Burn the boats

03:45 Rule 2: Project selection

06:40 Rule 3: Sell to rich people

09:58 Rule 4: Ask who, not what

13:15 Rule 5: Proximity is power

Luke Thorburg is the co-founder and operator behind Street Talk, the street-interview ad agency working with brands like Athletic Greens, Dollar Shave Club and Birkenstock, running a team of around 100 people and shipping roughly 1,500 videos a month. In this episode he breaks down how he took the agency from organic-only to running successful paid acquisition, the exact ad testing budgets and funnel gating he uses, how he runs client health and creative briefing through Claude and Slack, and why he thinks hiring better people beats writing better checklists.

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Luke Thorburg

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Timestamps

00:00 Introducing Luke Thorburg

02:00 Scaling an agency beyond purely organic

10:04 Converting ads to calls with a high ticket product

17:39 Pricing your services as a new agency

20:29 Leaning into authenticity with ads

26:03 AI tools to manage client communication

35:40 Building procedures that work

39:49 The creative process behind an ad agency

44:02 Ensuring a high quality product

54:32 The content diet of a winning founder

Andrew Yeung is the founder of Fibe, an events and media company running around 100 gatherings a year in New York. The vetted founder dinners and tech-week flagships earned him Business Insider's "Gatsby of Silicon Alley" tag after stints as a product lead at Google and Facebook.

In this episode he breaks down the business behind the parties: how sponsors end up paying six figures a year without a single outbound email, why he rejects the overwhelming majority of people who apply, and what actually happens in the room before a single guest arrives.

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Andrew Yeung 

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Timestamps

00:00 Introducing Andrew Yeung

00:37 Building an exclusive events company

08:59 Accessing top level CEOs and execs

14:47 Building a media and events flywheel

19:24 Creating the best event possible

30:42 The tech and data behind an events business

34:09 How to sign big clients and sponsors

40:16 Care more about the product than the money

43:51 The power of delegation

47:05 Using AI in an events business

Sai Karra is a 21-year-old founder whose UGC ad agency has done millions in revenue with Fortune 500 apps, True Classic and Jake Paul's brand W among its clients. He and Nathan get into why he pays five figures to book a single sales call, the outbound system that landed those clients, the $100k month that nearly killed the business, and what a ten-day silent meditation retreat changed about how he runs it.

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Sai Karra

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Timestamps 

00:00 Making millions before 21 years old

08:45 How to get high value recurring clients

17:48 Creating high performing ads that convert

22:56 How to stand out in content and business

28:12 Spirituality and business

42:19 Transitioning from creator to entrepreneur

51:29 Best advice ever given

Niels Klement runs paid acquisition and webinar strategy at Perspective, an AI-powered funnel-building platform that's grown past $10 million in ARR without any outside funding. In this episode, he breaks down the exact ad hooks, funnel psychology, and pricing tests behind that growth.
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Niels Klement 

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Timestamps

00:00 Introducing Niels Klement

00:55 The A to Z of the funnel building process

05:52 Why webinars are great for selling

11:59 Breaking down great ad hooks

16:23 Getting the most from a winning hook

24:05 Identify and targeting your audience

29:30 Breaking down a winning top of funnel ad

41:28 The analytics of a strong funnel conversion

49:44 Making the most from a 1hr webinar

57:11 Running a high ticket webinar that converts

Julia Pintar is the queen of UGC, helping consumer apps scale through organic social. She is the cofounder of Playkit and UGC Tracker.

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Julia Pintar

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Timestamps

00:00 Introducing Julia Pintar

00:48 Zero to $300k/month

05:08 The psychology behind a viral video

12:32 When UGC beats other viral campaigns

17:13 Hacks to engineer virality

20:52 The origin of a $3M+ business

24:51 Unlocking the key to getting clients through content

31:12 Booking calls and closing deals

35:08 Using AI automation in business

43:29 How to build a great team

53:11 Time management and task delegation

59:39 Inspirations in entrepreneurship

Jake Motyl is the entrepreneur behind Campus Launch, a business making brands go viral on campus.

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Jake Motyl

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Timestamps 

00:00 Introducing Jake Motyl

00:38 Zero to $1M in one year

07:10 Pivoting to high-ticket offers

16:32 Pitching an offer to big clients

25:19 Mastering cold outreach

35:54 How to book calls and make an offer

40:27 How a viral brand activation works

45:18 The goals and motivations in entrepreneurship

50:05 The love for competition in business

Jay Yang is a 20-year-old entrepreneur, writer, and marketer who's ethos of 'You Can Just Do Things' has brought him a lifetime of career experience in just a short few years. In this episodes he shares his playbook for getting hired by the people you admire, and what he learned inside Alex Hormozi's record breaking $100M book launch.
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Jay Yang

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Timestamps 

00:00:00 Introducing Jay Yang

00:00:41 How to work for Alex Hormozi, Noah Kagan etc

00:04:30 Lessons learned from Alex Hormozi

00:13:39 Finding peers to connect, collab and critique

00:18:19 Working on Hormozi's $100M book launch

00:25:39 The 4 pillar framework for making decisions

00:32:38 How to master outreach and work with anyone

00:43:53 The 4 types of outreach

00:56:38 Lessons from working with Tyler Denk

01:00:40 Lessons from working with Noah Kagan

01:04:06 Adapting for the next phase of life