The Mike Litton Experience

From $20K to Game Industry Icon: Bob Moog’s Journey Building University Games


Listen Later

In this powerful episode of The Mike Litton Experience, we sit down with Bob Moog, co-founder of University Games, to uncover how he turned just $20,000 and a bold vision into one of the most influential companies in the board game industry.

Bob shares real-world lessons on leadership, innovation, and ethical entrepreneurship, drawing from his 40+ years of experience. Learn how he’s:

  • Built a global company with hundreds of titles like Smartass and Am I the Asshole?

  • Created a company culture rooted in empathy and strategic thinking

  • Used small, intentional decisions (like box design!) to make a massive retail impact

  • Is now launching both a documentary film and the first board game and puzzle museum in the U.S.

    Whether you’re an entrepreneur, creative, or lifelong learner — this conversation will inspire you to rethink what’s possible with a little vision, purpose, and a lot of action.

    Explore More from Bob Moog & University Games:

    Visit: https://ugames.com
    Buy Games: https://areyougame.com
    Also Available On: Amazon, Walmart, Target

    Subscribe to The Mike Litton Experience for more exclusive interviews with world-class entrepreneurs, creatives, and thought leaders.

    ...more
    View all episodesView all episodes
    Download on the App Store

    The Mike Litton ExperienceBy Mike Litton

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    1,291 ratings