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In this new episode, Nelson sits down with Brandon Willington, founder of Where U? He went from $350,000 in debt to a $1.5 million per month business in under a year.

In this episode they break down:

◼️ How he ended up owing hundreds of thousands to the ATO and Amex

◼️ The brutal decisions he had to make to keep the company alive

◼️ The moment he realised his entire business model was upside down

◼️ Why one offer quietly outperformed everything else he was selling

◼️ The exact shift that took him from survival mode to explosive growth

Timestamps:

00:00:00 Introduction

00:01:48 - Journey to $1.5 Million per Month

00:02:09 - Initial Business Mistakes and Debt Accumulation

00:03:12 - Wages to Revenue Ratio Issues

00:06:03 - Motivation to Overcome Debt

00:07:27 - Breaking Down the Debt

00:10:35 - Profit Margins and Pricing

00:11:52 - Firing and Redundancies

00:18:35 - Switching to Done-With-You Model

00:19:11 - First 30 to 90 Days After the Switch

00:22:27 - Scaling to $1 Million per Month

00:24:11 - Challenges in Hiring Ad Specialists

00:25:37 - Importance of Being in the Right Rooms

00:26:07 - Choosing In-Person Workshops

00:28:28 - Post-COVID Trends and In-Person Engagement

00:30:11 - Workshop Structure and Process

00:32:07 - Success Rate and Challenges

00:33:02 - Scaling Workshop Attendance

00:35:15 - Legacy Done-For-You Clients

00:35:41 - Key Factors for Scaling to Million Dollar Months

00:37:23 - Managing Complaints and Maintaining Quality

00:37:41 - Ad Spend and Return on Investment

00:39:15 - Setting Trends and Competitor Challenges

Follow Nelson:

https://www.instagram.com/creatornelson

https://www.tiktok.com/@thenelsonferreira

https://www.linkedin.com/in/thenelsonferreira/

Follow Brandon Willington:

https://www.instagram.com/brandon.lyads/

https://www.instagram.com/whereu.com.au/

See if Brandon can help you:

https://www.whereu.com.au/

DISCLAIMER

This content is for educational and informational purposes only. This is not financial, investment, tax, or legal advice. Bitcoin and cryptocurrency investments carry significant risks including market volatility and potential loss of capital. Superannuation and tax strategies vary by individual circumstances. Past performance does not guarantee future results. Always conduct thorough research and consult with qualified financial advisors, tax professionals, and legal experts before making investment or retirement decisions. Individual results depend on personal circumstances, market conditions, and investment strategy.