Build and Scale Your Online Fitness Business

From $3K to $20K Months: How Filipe Built Portugal's Leading Women's Coaching Business


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Filipe Simões went from $2-3K months working crazy hours with no structure to $20K months with an 8-person team—all while coaching exclusively in Portuguese in Portugal. His secret? A unique 3-coach system (trainer, nutritionist, psychologist) that helps women over 30 with complete transformation. 

In this conversation with OTM Head Coach Drea Maxwell, Filipe shares the exact systems he implemented, the mindset shifts that changed everything, and why he almost quit right before his breakthrough.

What You'll Learn:

✅ Why niching down to women 30+ in Portugal grew his business (not limited it)

✅ The 3-coach delivery system that creates incredible client results and retention

✅ How focusing on numbers instead of emotions transformed his decision-making

✅ Why charging more for fewer clients gave him better results

✅ The exact systems that took him from solo coach to 8-person team

✅ How he went from working in-person to fully remote with his girlfriend

✅ Why OTM's focus on client delivery (not just revenue) makes all the difference


About Filipe:

Filipe is a fitness coach based in Portugal who specializes in helping women over 30 lose weight through a comprehensive 3-coach system.


After joining OTM, he scaled from $2-3K months as a solo operator to $20K months with an 8-person team including 2 closers, 1 setter, 2 trainers, 2 psychologists, and 1 nutritionist. He's established himself as a go-to authority in Portugal and even appeared on live TV.


Timestamps:

00:00 – Introduction: Meet Filipe

01:10 – The Unique 3-Coach System (Trainer, Nutritionist, Psychologist)

02:52 – What Filipe's Business Looked Like Before OTM

05:12 – The Systems That Changed Everything

07:15 – Why Niching Down Was the Best Decision

09:03 – Going on Live TV and Building Authority in Portugal

10:28 – How the Business Growth Changed His Personal Life

12:19 – Why OTM Focuses on Delivery Excellence, Not Just Revenue

14:09 – The Moment Filipe Almost Quit (And What Saved Him)


Links:

📞 Book a Free Strategy Call

📱 Follow OTM on Instagram: @onlinetrainermentorship

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Build and Scale Your Online Fitness BusinessBy Online Trainer Mentorship