saas.unbound

From $80 to $3,000: enterprise SaaS pricing lessons with Alex Halkin @Competera


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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #46 of season 5, Anna Nadeina talks with Alex, CEO and Founder of Competera, a pricing platform helping retailers increase their revenue.

----------- Episode's Chapters -----------

00:00 - Meet Alex: From Medical Engineering to AI

02:33 - The Birth of Compra: Early Challenges and Innovations

07:47 - Navigating Enterprise Sales and AI Integration

10:13 - Overcoming API Roadblocks and Pivoting Strategies

15:18 - AI in Enterprise: Adoption and Challenges

30:02 - Discussing Pricing Strategies for Enterprise Customers

31:25 - Understanding Customer Acquisition Costs

32:51 - The Importance of Customer Feedback and Pricing Adjustments

37:26 - Challenges and Learnings in Enterprise Sales

39:40 - The Role of M&A Advisors and Strategic Partnerships

43:54 - Balancing Work and Life as a Founder

Alex - https://www.linkedin.com/in/alexhalkin/

Competera - https://competera.ai/

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saas.unboundBy Anna Nadeina