saas.unbound

By Anna Nadeina

saas.unbound is a podcast where inspiring founders and experts share their stories of founding and scaling their businesses all the way to success and eternal love from their customers.

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FAQs about saas.unbound:

How many episodes does saas.unbound have?

The podcast currently has 282 episodes available.

saas.unbound episodes:

April 20, 2026 The wrong way to bring AI into your company | Leo Goldfarb @ Albato
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #16 of season 6, Anna Nadeina talks with Leo Goldfarb, co-founder of Albato — a 100% bootstrapped automation and integration platform with 200,000 users and 80 people — after years at Microsoft, IBM, HP, and Booking.com. This episode gets into what it actually takes to build an AI-first product when you're competing with Zapier and nobody on your team has formal AI experience.
In this episode:
→ Why Albato deliberately pivoted away from competing with Zapier head-on — and what they built instead
→ The AI copilot that kept crashing, and the API redesign they had to do before it could work
→ How to spot an AI skeptic on your team before they slow everything down
→ Why 95% of enterprise AI investments fail — and the metric mistake behind it
→ The case for decentralizing AI across every team, not siloing it in an innovation lab
→ What "pump your tires before tuning your car" means for founders bringing AI into legacy products
This one's for founders and operators navigating the gap between AI hype and what it actually takes to ship something that works.
----------- Episode's Chapters -----------
0:05 — Introduction: Meet Leo from Albato
1:35 — From Corporate Life to Co-Founding a Startup
6:30 — What Albato Does & 7 Years Bootstrapped
10:44 — The B2B Pivot: Albato Embedded
18:53 — Building AI Without Dedicated AI Engineers
27:38 — Mistake #1: The AI Skeptic on Your Team
35:54 — How to Actually Measure AI ROI
42:27 — Biggest Win & Biggest Failure at Albato
49:07 — Founder Hack: Trust Your Team, Let Go
54:10 — Fix Your Foundation Before Adding AI
Leo Goldfarb - https://www.linkedin.com/in/leo-goldfarb-7b743449/
Albato - albato.com
Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
...more
59min
April 13, 2026 From open source side project to bootstrapped solo business | David Boyne @EventCatalog
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #15 of season 6, Anna Nadeina talks with David Boyne, founder of EventCatalog, an open-source documentation tool specifically designed for event-driven architectures (EDAs), allowing teams to document, visualize, and discover services, events, schemas, and producers/consumers.
Dave Boyne left a senior AWS developer advocate role — the highest salary he'd ever earned — and jumped into bootstrapping with 12 months of runway, a self-hosted documentation tool, and no clear business model. Fourteen months later, Event Catalog has crossed $300K in revenue, and Dave reached personal sustainability in just 8 months.
In this episode:
→ Why Dave chose a self-hosted license key model over SaaS — and why it made procurement 10x easier
→ How he reached sustainability in 8 months without raising a single dollar
→ His AI-powered content and coding workflows as a solo founder
→ The post-sale mistake he almost didn't catch: ignoring renewals while chasing new sales
→ Why he raised prices twice — and the 20% drop-off rule he uses to know when pricing is right
→ How he uses LinkedIn to build trust with developers without ever leading with the product
----------- Episode's Chapters -----------
0:00 — Introduction & Guest Background
1:55 — From AWS to Bootstrapping
5:00 — Marketing on LinkedIn
7:25 — What is Event Catalog?
9:39 — Business Model: Open Core Over SaaS
14:23 — Building with AI as a Solo Founder
38:08 — Biggest Win & Biggest Failure
41:46 — Founder Hacks & Closing Thoughts
This one's for solo founders and technical builders who want to see what the zero-to-$300K journey actually looks like.
David - https://www.linkedin.com/in/david-boyne/
EventCatalog - https://www.eventcatalog.dev/
...more
46min
April 06, 2026 Why building inside your competitor is a better strategy | Pieter Boon @ImpactPilotv
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #14 of season 6, Anna Nadeina talks with Pieter Boon, co-founder of ImpactPilot, a Customer Success (CS) platform designed specifically as an add-on for HubSpot.
Pieter spent his career in post-sale roles — from Google's ads team to a SaaS startup he helped sell to a unicorn. Now he's building Impact Pilot, a customer success tool that lives inside HubSpot, not next to it. Three months after launch, HubSpot announced a competing feature. Here's what happened next.
In this episode:
→ Why standalone CS platforms create "ghost towns" of stale data
→ The difference between customer support and customer success (and why it matters for retention)
→ The classic first-hire mistake that sets CS teams up to fail
→ How to use AI in customer success without damaging real customer relationships
→ Why Pieter raised only $500K — and what he used it for
→ The one tactic that keeps customers renewing: celebrate their wins with them
This episode is for B2B SaaS founders and revenue leaders thinking seriously about post-sale growth, churn, and when (and how) to build a CS function.
----------- Episode's Chapters -----------
0:00 — Introduction & Welcome
0:34 — Pieter's Background: From Google to SaaS Startup Founder
2:04 — Customer Support vs. Customer Success Explained
3:11 — Do All SaaS Companies Need a CS Team?
5:05 — Why Impact Pilot is Built Inside HubSpot (Not Standalone)
10:09 — Why HubSpot Over Salesforce? Narrowing the ICP
12:21 — Bootstrapping to Angel Round: The Fundraising Mindset Shift
15:04 — How to Start Customer Success as a SaaS Founder
19:07 — Using AI in Customer Success: Use Cases & Guardrails
31:02 — What "Being Active on LinkedIn" Actually Means
34:42 — Building Your First CS Team the Right Way
39:51 — Biggest Win, Biggest Challenge & One Founder Hack
Pieter - https://www.linkedin.com/in/pieter-boon/
ImpactPilot - https://impactpilot.io/
Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
...more
47min
March 30, 2026 The anti-hypergrowth SaaS: build a business you want to run | Joel Griffith @browserless
•saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #13 of season 6, Anna Nadeina talks with Joel Griffith, founder of browserless, a cloud-based headless browser-as-a-service platform that allows developers to run automated browser tasks.
Joel Griffith didn’t start in tech, he was a professional jazz musician.
Today, he runs browserless, a browser automation infrastructure powering AI agents, bots, scraping systems, and developer tools worldwide.
In this episode, we cover:
• What “headless browser” actually means (without jargon)
• Why Joel chose to bootstrap instead of raising VC
• Growing to $1M ARR without a marketer
• Open source as a growth engine
• Rewriting the entire product to eliminate technical debt
• AI, automation, and whether bots are good or bad
• The emotional reality of hiring, firing, and founder life
If you're building a devtool, infra SaaS, or considering rewriting your codebase - this one’s for you.
Joel Griffith - https://www.linkedin.com/in/joel-griffith-93933332/
Browserless - https://www.browserless.io
Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
...more
59min
March 23, 2026 Reputation management in SaaS: how to build trust | Pius Binder @ subsig
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #12 of season 6, Anna Nadeina talks with Pius Binder, co-founder of subsig, a B2B software-as-a-service (SaaS) platform that helps companies manage their reputation and monitor brand mentions across social media, review sites, and AI-driven platforms.
We break down what’s fundamentally broken in SaaS reputation management and why it matters even more now that LLMs shape software discovery.
Pius shares:
Why first wow (landing page + onboarding) is non-negotiable in 2026
PLG vs enterprise: how much product you should show before charging
Why “unbiased reviews” are complicated—and how to design better research + incentives
The new reputation stack: G2/Capterra + Reddit/X/LinkedIn + your own content
How smaller SaaS teams can exploit the current AI search chaos faster than incumbents
If you’re building a SaaS and want to win discovery, trust, and conversions, this is the playbook.
----------- Episode's Chapters -----------
0:05 — Introduction & Guest Background
3:06 — From Facebook to Canva: Career Journey
5:07 — Building Subscribed FYI
7:31 — First Impressions & Onboarding Philosophy
10:09 — Pricing & Monetization Strategy
16:29 — Getting Unbiased Reviews & User Research
20:48 — Cultural Nuances in Review Ratings
27:56 — AI-Powered Discovery & Content Strategy
32:21 — How Subscribed FYI Grows
40:23 — Biggest Wins & Failures
48:22 — Founder Advice & Reputation Hacks
Pius Binder - https://www.linkedin.com/in/piusb/
Subscribed - https://www.subsig.com
Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
...more
51min
March 16, 2026 How to keep churn under 4% while multiplying revenue with Marko Saric @Plausible Analytics
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #11 of season 6, Anna Nadeina talks with Marko from Plausible Analytics. He joins the podcast for a refreshingly honest conversation about what seven years of bootstrapped growth actually looks like.
Plausible started with one visitor from Google in an entire day. Today it has 16,000 paying customers, a team of 10, and a churn rate that's stayed below 4% for four years running. And it was all built on what Marko calls "boring marketing."
In this episode:
→ The single blog post that drove more traffic in 4 hours than the previous year combined
→ Why going open source almost became their biggest threat
→ What ChatGPT traffic actually converts like vs. Google
→ How word of mouth becomes a growth engine you don't have to manage
→ Why Plausible ignores every acquisition and investor email
----------- Episode's Chapters -----------
0:05 — Intro & Plausible Overview
4:49 — Going Open Source: Lessons & Pitfalls
8:58 — SEO, Content Marketing & AI Discovery
17:04 — Building Brand & Trust Over Time
20:24 — The Early Plateau & How Marko Joined
22:18 — Spotting & Solving Growth Plateaus
29:33 — The Boring Marketing Strategy & Growth Loop
32:36 — Metrics, Churn & Support as a Marketing Tool
38:56 — What Worries a Bootstrapped Founder
42:13 — Biggest Win & Biggest Failure
45:01 — Founder Hack: Async, Autonomous Team Culture
Marko - https://www.linkedin.com/in/markosaric/
Plausible Analytics - https://plausible.io
Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
...more
51min
March 09, 2026 How to build a dev tool with zero marketing with Sergiy Korolov @Mailtrap
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #10 of season 6, Anna Nadeina talks with Sergiy Korolov, co-founder of Railsware and the brain behind Mailtrap.
From accidentally launching one of the most popular developer tools with zero marketing budget, to running the company with an all-engineer team — Sergiy's journey is packed with lessons most founders learn the hard way.
In this episode:
→ How Mailtrap grew to hundreds of thousands of users before charging a cent
→ The "product studio" model Railsware uses to co-found new companies
→ Why bootstrapping forces better decisions than VC money
→ The hard truth about vibe coding and AI's real impact on engineering teams
→ How to hire when you don't know enough to assess the role
→ Why your biggest job as CEO is to stop having sleepless nights
----------- Episode's Chapters -----------
0:05 — Introduction & Product Overview
0:27 — Background & Early Days of Railsware
3:51 — Building Product Studio Culture
6:58 — Creating Mailtrap - From Tool to Platform
14:10 — Developing Product Taste & Skills Matrix
19:25 — Hiring Strategy & Team Building
27:22 — Dogfooding & Product Development Process
35:24 — AI Integration in Products & Engineering
44:16 — Wins, Lessons & The Calendly Story
48:26 — Founder Hacks & Work-Life Balance
Sergiy - https://www.linkedin.com/in/sergiykorolov/
Railaware - https://railsware.com/
Mailtrap - https://mailtrap.io/
Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
...more
55min
March 02, 2026 How to execute a complete SaaS company pivot in ONE DAY with Simon Manz @entitys.io
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #9 of season 6, Anna Nadeina talks with Simon Manz, founder of entitys.io, a cloud-based Product Information Management (PIM) and Digital Asset Management (DAM) platform specifically designed for small and medium-sized enterprises (SMEs) in the B2B sector.
Simon joins the podcast to unpack one of the hardest pivots in SaaS: transforming a professional services company into a product-focused software business.
----------- Episode's Chapters -----------
0:05 — Introduction & Product Overview
1:24 — Simon's Background & Journey to Entities
3:03 — Pivoting from Services to SaaS Product
7:14 — Culture Change & Team Transformation
12:36 — Identifying the Right ICP
15:00 — Building Relationships in B2B Mid-Market
22:38 — Why Bootstrap vs VC Funding
25:48 — Positioning & Marketing Strategy
28:13 — Building Reviews & Community
36:19 — Wins, Failures & Key Lessons
Simon - https://www.linkedin.com/in/simon-manz/
entitys - entitys.io
Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
...more
45min
February 23, 2026 Why your next recruiter might be a bot: inside AI-first hiring with Max Armbruster @ Talkpush
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #8 of season 6, Anna Nadeina talks with Max Armbruster, founder of Talkpush, a conversational AI-driven recruitment platform designed to automate high-volume hiring processes.
----------- Episode's Chapters -----------
0:05 — Introduction and Hiring Challenges
1:18 — First Principles of Recruitment
3:44 — Bias and Company Culture
6:07 — Founder Involvement in Hiring
7:56 — TalkPush Origin Story
9:26 — Building a Remote International Team
13:03 — Remote Work Culture and Cadence
20:37 — AI Voice Interviews and Screening
24:03 — Preventing Cheating in AI Interviews
30:51 — Bootstrap vs VC Funding Journey
41:44 — Lessons Learned and Actionable Advice
Max - https://www.linkedin.com/in/maxarmbruster/
Talkpush - https://www.talkpush.com/
Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
...more
47min
February 16, 2026 Why building B2C SaaS was easier for me with with Benjamin Houy @ CopyCat Cafe
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #7 of season 6, Anna Nadeina talks with Benjamin Houy, founder of CopyCat Cafe, an AI-powered language learning platform—formerly known as French Together—that helps users learn French by imitating native speakers rather than focusing on traditional grammar rules.
----------- Episode's Chapters -----------
0:05 — Introduction & Background
1:11 — Starting CopyCat Cafe
6:03 — Competing with Duolingo
10:46 — Building Lowlight (GEO Tool)
14:34 — Lessons from B2B vs B2C
17:31 — Working with a Co-founder
26:08 — Growth Strategies
29:57 — Rebranding to CopyCat Cafe
36:01 — Biggest Wins & Failures
39:18 — AI Empowerment at SaaS Group
Benjamin - https://www.linkedin.com/in/benjaminhouy/
CopyCat Cafe - https://copycatcafe.com/
Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group
Stay up to date:
Twitter: https://twitter.com/SaaS_group
LinkedIn: https://www.linkedin.com/company/14790796
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
...more
44min

FAQs about saas.unbound:

How many episodes does saas.unbound have?

The podcast currently has 282 episodes available.