saas.unbound

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #12 of season 6, Anna Nadeina talks with Pius Binder, co-founder of subsig, a B2B software-as-a-service (SaaS) platform that helps companies manage their reputation and monitor brand mentions across social media, review sites, and AI-driven platforms.

We break down what’s fundamentally broken in SaaS reputation management and why it matters even more now that LLMs shape software discovery.

Pius shares:

Why first wow (landing page + onboarding) is non-negotiable in 2026

PLG vs enterprise: how much product you should show before charging

Why “unbiased reviews” are complicated—and how to design better research + incentives

The new reputation stack: G2/Capterra + Reddit/X/LinkedIn + your own content

How smaller SaaS teams can exploit the current AI search chaos faster than incumbents

If you’re building a SaaS and want to win discovery, trust, and conversions, this is the playbook.

----------- Episode's Chapters -----------

0:05 — Introduction & Guest Background

3:06 — From Facebook to Canva: Career Journey

5:07 — Building Subscribed FYI

7:31 — First Impressions & Onboarding Philosophy

10:09 — Pricing & Monetization Strategy

16:29 — Getting Unbiased Reviews & User Research

20:48 — Cultural Nuances in Review Ratings

27:56 — AI-Powered Discovery & Content Strategy

32:21 — How Subscribed FYI Grows

40:23 — Biggest Wins & Failures

48:22 — Founder Advice & Reputation Hacks

Pius Binder - https://www.linkedin.com/in/piusb/

Subscribed - https://www.subsig.com

Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #11 of season 6, Anna Nadeina talks with Marko from Plausible Analytics. He joins the podcast for a refreshingly honest conversation about what seven years of bootstrapped growth actually looks like.

Plausible started with one visitor from Google in an entire day. Today it has 16,000 paying customers, a team of 10, and a churn rate that's stayed below 4% for four years running. And it was all built on what Marko calls "boring marketing."

In this episode:

→ The single blog post that drove more traffic in 4 hours than the previous year combined

→ Why going open source almost became their biggest threat

→ What ChatGPT traffic actually converts like vs. Google

→ How word of mouth becomes a growth engine you don't have to manage

→ Why Plausible ignores every acquisition and investor email

----------- Episode's Chapters -----------

0:05 — Intro & Plausible Overview

4:49 — Going Open Source: Lessons & Pitfalls

8:58 — SEO, Content Marketing & AI Discovery

17:04 — Building Brand & Trust Over Time

20:24 — The Early Plateau & How Marko Joined

22:18 — Spotting & Solving Growth Plateaus

29:33 — The Boring Marketing Strategy & Growth Loop

32:36 — Metrics, Churn & Support as a Marketing Tool

38:56 — What Worries a Bootstrapped Founder

42:13 — Biggest Win & Biggest Failure

45:01 — Founder Hack: Async, Autonomous Team Culture

Marko - https://www.linkedin.com/in/markosaric/

Plausible Analytics - https://plausible.io

Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #10 of season 6, Anna Nadeina talks with Sergiy Korolov, co-founder of Railsware and the brain behind Mailtrap.

From accidentally launching one of the most popular developer tools with zero marketing budget, to running the company with an all-engineer team — Sergiy's journey is packed with lessons most founders learn the hard way.

In this episode:

→ How Mailtrap grew to hundreds of thousands of users before charging a cent

→ The "product studio" model Railsware uses to co-found new companies

→ Why bootstrapping forces better decisions than VC money

→ The hard truth about vibe coding and AI's real impact on engineering teams

→ How to hire when you don't know enough to assess the role

→ Why your biggest job as CEO is to stop having sleepless nights

----------- Episode's Chapters -----------

0:05 — Introduction & Product Overview

0:27 — Background & Early Days of Railsware

3:51 — Building Product Studio Culture

6:58 — Creating Mailtrap - From Tool to Platform

14:10 — Developing Product Taste & Skills Matrix

19:25 — Hiring Strategy & Team Building

27:22 — Dogfooding & Product Development Process

35:24 — AI Integration in Products & Engineering

44:16 — Wins, Lessons & The Calendly Story

48:26 — Founder Hacks & Work-Life Balance

Sergiy - https://www.linkedin.com/in/sergiykorolov/

Railaware - https://railsware.com/

Mailtrap - https://mailtrap.io/

Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #9 of season 6, Anna Nadeina talks with Simon Manz, founder of entitys.io, a cloud-based Product Information Management (PIM) and Digital Asset Management (DAM) platform specifically designed for small and medium-sized enterprises (SMEs) in the B2B sector.

Simon joins the podcast to unpack one of the hardest pivots in SaaS: transforming a professional services company into a product-focused software business.

----------- Episode's Chapters -----------

0:05 — Introduction & Product Overview

1:24 — Simon's Background & Journey to Entities

3:03 — Pivoting from Services to SaaS Product

7:14 — Culture Change & Team Transformation

12:36 — Identifying the Right ICP

15:00 — Building Relationships in B2B Mid-Market

22:38 — Why Bootstrap vs VC Funding

25:48 — Positioning & Marketing Strategy

28:13 — Building Reviews & Community

36:19 — Wins, Failures & Key Lessons

Simon - https://www.linkedin.com/in/simon-manz/

entitys - entitys.io

Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #8 of season 6, Anna Nadeina talks with Max Armbruster, founder of Talkpush, a conversational AI-driven recruitment platform designed to automate high-volume hiring processes.

----------- Episode's Chapters -----------

0:05 — Introduction and Hiring Challenges

1:18 — First Principles of Recruitment

3:44 — Bias and Company Culture

6:07 — Founder Involvement in Hiring

7:56 — TalkPush Origin Story

9:26 — Building a Remote International Team

13:03 — Remote Work Culture and Cadence

20:37 — AI Voice Interviews and Screening

24:03 — Preventing Cheating in AI Interviews

30:51 — Bootstrap vs VC Funding Journey

41:44 — Lessons Learned and Actionable Advice

Max - https://www.linkedin.com/in/maxarmbruster/

Talkpush - https://www.talkpush.com/

Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #7 of season 6, Anna Nadeina talks with Benjamin Houy, founder of CopyCat Cafe, an AI-powered language learning platform—formerly known as French Together—that helps users learn French by imitating native speakers rather than focusing on traditional grammar rules.

----------- Episode's Chapters -----------

0:05 — Introduction & Background

1:11 — Starting CopyCat Cafe

6:03 — Competing with Duolingo

10:46 — Building Lowlight (GEO Tool)

14:34 — Lessons from B2B vs B2C

17:31 — Working with a Co-founder

26:08 — Growth Strategies

29:57 — Rebranding to CopyCat Cafe

36:01 — Biggest Wins & Failures

39:18 — AI Empowerment at SaaS Group

Benjamin - https://www.linkedin.com/in/benjaminhouy/

CopyCat Cafe - https://copycatcafe.com/

Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #6 of season 6, Anna Nadeina talks with Belma Ibrahimovic, Head of AI at saas.group, a founder-friendly acquirer of B2B SaaS companies and a global team of passionate SaaS operators building the future of software.

----------- Episode's Chapters -----------

0:00 — Introduction & Belma's Background

2:44 — Is Anyone Behind in AI?

6:14 — Where to Draw the Line with AI

9:46 — Can AI Replace Teams?

14:26 — AI Empowerment at SaaS Group

18:06 — Learning Resources & Time Investment

21:50 — How Brands Use AI in Products

30:44 — Building with AI: Technical Challenges

35:23 — Staying Ahead in AI

39:47 — Biggest Wins & Failures

45:42 — Practical AI Hack: Using Projects

Belma - https://www.linkedin.com/in/belma-ibrahimovic/

Saas.group - https://saas.group/

Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #5 of season 6, Anna Nadeina talks with Iliya Valchanov, founder of Juma, an AI workspace platform built for marketing teams to collaborate and create on-brand content.

----------- Episode's Chapters -----------

0:00 — Introduction & Background

2:44 — The OpenAI Letter & Rebrand Trigger

5:35 — The Power of Product Communities

8:03 — Finding Product-Market Fit at $1M ARR

9:22 — Choosing the Name: Just Marketing

10:14 — The Vision: AI Marketing Super Agent

13:46 — Data Analysis: The Killer Use Case

27:19 — Impact on Growth & SEO

32:02 — AI in Operations: Where to Draw the Line

39:20 — Wins, Failures & Team Changes

42:00 — Growth Hack: Analyzing Customer Calls

Iliya - https://www.linkedin.com/in/iliya-valchanov/

Juma - https://juma.ai/

Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #4 of season 6, Anna nadeina talks with Edward Barrow, Co-Founder & CEO @ Cloud Capital, a Cloud Cost Management platform helping finance (CFOs) and engineering teams control, forecast, and optimize cloud spending, especially on AWS, by bridging financial and technical visibility.

----------- Episode's Chapters -----------

1:37 — Ed's Journey: From Bootstrap to VC-Backed SaaS

6:48 — Post-Acquisition Life: M&A and Private Equity

9:16 — Cloud Spend Benchmarks: 10-20% of Revenue

12:10 — The Commitment Trap: Saving Money vs Taking Risk

15:39 — AI's Impact on Cloud Economics

20:11 — How Cloud Capital Works: Financial Risk Transfer

29:28 — Building AI-Native: Wisdom Plus Automation

34:01 — Partnership Strategy: Bottom-Up vs Top-Down

41:49 — 20 Years of Lessons: Running at Brick Walls

43:55 — Founder Hack: Walking Meetings

Ed - https://www.linkedin.com/in/ebarrow/

Cloud Capital - https://www.cloudcapital.co/

Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #3 of season 6, Daniel Thulfaut, the Head of Product at saas.group talks with Arne Kittler, co-founder of Product at Heart, a conference for curious product people, and an experienced product management leader, building digital products & services for 25 years.

----------- Episode's Chapters -----------

0:05 — Introduction and Guest Welcome

2:44 — The Power of Product Communities

5:46 — Internal vs External Communities

10:12 — Building Community at Xing

13:05 — Community Rituals and Values

15:39 — Scaling Challenges and Context

26:19 — Community Formats and Co-Creation

34:54 — Fractional Leadership Roles

39:28 — When Part-Time Leadership Works

44:13 — Managing Time and Priorities

Arne - https://www.linkedin.com/in/arnekittler/

Product at Heart - https://productatheart.com/

Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796