Join Daniel Pope as he interviews Chad Durphy, founder of Project Icon, who reveals the counterintuitive business strategies behind building a podcast empire. Discover how a $97 "loss leader" creates $1,900+ lifetime customers, why paying per result beats hourly wages, and the "Blitzkrieg" scaling method that took one client from 10 to 130+ monthly retainers.

What You'll Learn:◆ The 20x ROAS business model that breaks traditional math◆ Why 100+ episode podcasters still make $0 (and how to fix it)◆ The "surfing" mindset for aggressive business scaling◆ Slack workflow systems that eliminate project bottlenecks◆ How to hire "company moms" from Facebook groups◆ The trust-building strategy that creates raving fans

Key Insights:Chad shares how Project Icon "engineers public perception" to position clients as industry experts, why long-form content cuts through the "fog of mediocrity," and the operational systems that support million-dollar ad spend goals. This isn't just about podcasting—it's about building authority, optimizing cash flow, and scaling with systems that actually work.

Perfect for: Coaches, consultants, and course creators with $500K-$5M revenue who want predictable lead flow and scalable growth systems.

Connect with Be Known, LLC: https://www.beknownonline.com

#BusinessScaling #PodcastStrategy #MarketingROI #BusinessSystems #EntrepreneurMindset