In this episode, Maddie McNabb shares her journey of starting a micro bakery specializing in French macarons. She discusses her background in higher education and how she discovered her passion for baking during the pandemic. Maddie talks about the challenges she faced in the early days of her business and the importance of perseverance. She also shares her marketing strategies, including email marketing, PR, and Pinterest. Maddie emphasizes the need for a well-designed website and the value of celebrating wins. She discusses the process of balancing production and marketing and her plans for scaling her business in the future. In this conversation, Maddie discusses her macaron business and her aspirations for its success. She talks about the challenges of setting up the business and the importance of proper preparation. Maddie mentions Last Crumb Cookies as an example of a successful business model. She shares her dream of having her macarons featured at Taylor Swift's birthday party. Maddie and Kerrie discuss the potential for her business to become a celebrity go-to brand. They also mention the success story of Milk Bar and Kerrie's personal experience with their products. Maddie provides information on where to find and buy her macarons, emphasizing their suitability as gifts. The conversation concludes with well wishes for Maddie's future success.

Takeaways

• Proper preparation and setup are crucial for the success of a business.

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