Have you ever done excellent work, posted about it consistently, and still watched the opportunities go to someone with half your expertise and twice your network? If you have ever felt that LinkedIn is either a wasteland of people pitching you or a place where you have to become someone louder than you are, this episode is for you.
My guest is Karen Yankovich, founder of She's LinkedUp and host of the Good Girls Get Rich podcast. Karen spent most of her career in tech, usually as the only woman in the room, and learned early that if she did not shine a light on her own expertise, nobody was going to do it for her. We talk about why posting is the comfortable part of visibility and not the part that works, what to do with the flood of cold pitches in your inbox, and the four minute move that almost nobody makes.
In this episode:
- Why women get lost in the room instead of showcased in it
- What to do about the cold pitches without giving up on the platform entirely
- Why your profile should read like a sales page, not a resume
- The keywords that decide whether someone finds you or your competitor
- How much content you actually need, and why it is far less than you think
- The three 15-minute blocks a week that put your profile in front of thousands
- Why the people on your email list are already leads, and the exact message to send them
- The gift cards Karen brings to every conference that almost nobody ever claims
About Karen:
Karen Yankovich is a LinkedIn and visibility strategist and the founder of She's LinkedUp. For over 20 years she has helped women use LinkedIn and media visibility to land big contracts, get featured in the press, and become the go-to expert in their industries. She hosts the Good Girls Get Rich podcast, now approaching 400 episodes, and has been quoted in Huffington Post and Social Media Today.
Connect with Karen:
Website: https://karenyankovich.com
Good Girls Get Rich podcast: https://podcasts.apple.com/us/podcast/good-girls-get-rich-by-karen-yankovich/id1308227233
Free Borrow the Stage masterclass: https://shelinkedup.com/masterclass
LinkedIn for PR checklist: http://linkedinforpr.com
Connect with Limor:
Website: https://limorbergman.com
Podcast: https://limorbergman.com/podcast/
LinkedIn: https://www.linkedin.com/in/limorbergman/
Substack: https://limorbergman.substack.com
Coaching: https://limorbergman.com/coaching/
Search terms: LinkedIn for women in tech, how to be visible without bragging, LinkedIn profile tips, getting clients on LinkedIn, networking for introverts, personal branding for women, LinkedIn strategy, women in male dominated fields.