Join host Ed Parcaut as he sits down with Milan Martin, founder of The Free Spirits Company, for an inspiring conversation about reinvention, creativity, and reimagining how we experience cocktails. With over 20 years in the advertising industry, Milan shares his journey from the high-pressure world of global ad agencies to launching a groundbreaking non-alcoholic spirits brand.

Discover how Milan’s pursuit of creativity led him to challenge the very idea of what a great drink should be, and how he turned a simple question—"What if alcohol didn’t have to be the star?"—into a thriving business. Listen in as they discuss shifting cultural attitudes toward drinking, the booming market for non-alcoholic beverages, entrepreneurial lessons learned, and the importance of always pushing for innovation, even when the playbook doesn’t exist.

Whether you’re curious about the business of beverages, the future of cocktails, or just love stories of bold career pivots, this episode serves up inspiration—with or without the spirits!

Learn more: drinkfreespirits.com

Ready to find the opportunity in your obstacles? Listen now.

**Contact Ed Parcaut:** - 🌍 Website: [edparcaut.com](http://edparcaut.com) - 📱 Twitter: [@edparcaut](https://twitter.com)

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