In this episode, we’re joined by Aaron Weiche, co-founder and CEO of Leadferno, a business messaging solution, to discover more about his unique career journey that led him from the agency world to founding and running multiple companies. We’ll hear about what inspired him to make the career pivots that he did, as well as how he envisions the future of communication for businesses. Tune in to discover why text messaging is no longer just a “nice to have” and how your communication strategy is at the heart of delivering a strong customer experience.