Links alone won’t cut it. Discover what brand visibility in the age of AI means and what marketers get wrong about PR in this chat with Digital Olympus founder Alexandra Tachalova.

From failed sales jobs to running his own B2B consultancy, Tim Davidson has learned the power of content by making it his way.

In this episode of Smart Route, Tim sits down with Andrew Clark to share how he transitioned from agency work to founding B2B Rizz, why LinkedIn is his platform of choice, and how his fruit-cutting, skit-filming, content-slinging side hustle turned into a full-time business.

From the highs of founding a startup in a new country to the lows of unpaid bills and business collapse, discover the journey that has earned this business coach over 30,000 followers on TikTok and a new lease on life.

In this episode, host Andrew Clark interviews Jeff Eisenfeld, Director of Search at Media by Mother, about leveraging creative digital campaigns and building authentic human connections on platforms like YouTube. Jeff shares actionable insights from his extensive career, including the breakthrough strategy behind Amica Insurance’s viral campaign.

How can marketers find the right balance between human connection and AI in their work - and use it to excel in their future careers, too? This Silicon Valley CEO has some ideas. 

Think you know Public Relations? Think again. Find out why measuring “brand” is a waste of time and money, how Millennial values can save your business, and why crisis communications planning is a non-negotiable from BLASTmedia President Lindsey Groepper.

Fix your lead generation strategy! Find out how to address your company’s lead generation roadblocks, like measuring lead quality, creating magnetic content, and using data analytics and automation for smooth, sustainable growth.

Do you want more leads? Better data? Deeper audience insights? Find out why embracing AI technology in your lead generation strategy now will benefit your business for years to come. 

Join Devon Moore, Director of Content and SEO at BAM Advertising, in this new episode of Smart Route podcast as we dive into the ways AI can help you 

Did you know diverse leadership makes companies up to 30% more profitable? Tune into this data-powered conversation with Dr. V Boykin to discover why it pays to hire and promote diversely, why women are built for leadership, and how to advocate for gender equity, starting today.

Did you know that just 30 minutes on LinkedIn could transform your brand and business? Discover tried-and-true strategies to attract new clients, grow your brand, and uncover opportunities on the world’s largest professional networking platform from LinkedIn expert and brand coach Liam Darmudy.