<p>James Milsom sent 11 million cold emails and learned a few lessons along the way. Find out what works, what fails, and how to craft messages that are strategic, not spammy.</p>

James Milsom sent 11 million cold emails and learned a few lessons along the way. Find out what works, what fails, and how to craft messages that are strategic, not spammy.

Messaging Matters: What 11 Million Cold Emails Taught This Marketer About Outreach

The Smart Route podcast is dedicated to fueling business success through innovation, insights, and inspiration.

With a focus on customer storytelling and connecting with industry thought leaders, our episodes chart the unique journeys that modern marketers, salespeople, and business owners navigate. By shining a light on their challenges, solutions, and successes, we aim to provide a roadmap for listeners to plan their path forward.

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Marketing

The Smart Route podcast is dedicated to fueling business success through innovation, insights, and inspiration. With a focus on customer storytelling and connecting with industry thought leaders, our episodes chart the unique journeys that modern marketers, salespeople, and business owners navigate. By shining a light on their challenges, solutions, and successes, we aim to provide a roadmap for listeners to plan their path forward.

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Messaging Matters: What 11 Million Cold Emails Taught This Marketer About Outreach

Messaging Matters: What 11 Million Cold Emails Taught This Marketer About Outreach