In this episode of Breakthrough Innovation, we sit down with Rishabh Chatterjee, co-founder and CTO of Passionfruit, an AI-driven SEO platform that’s redefining how businesses achieve organic growth. Since its launch in early 2024, Passionfruit has experienced 133 million organic impressions, a 96% customer satisfaction score, and 47x revenue growth—all while challenging traditional SEO strategies with AI automation.

Key Lessons Covered in This Episode:

How AI is Revolutionizing SEO

Rishabh shares how Passionfruit makes SEO 40x faster by automating keyword research, content creation, and optimization, giving businesses a competitive edge.

Why Traditional SEO is Becoming Obsolete

With AI-powered search engines like ChatGPT and Perplexity changing how people find information, Rishabh explains why conventional SEO tactics need a major overhaul.

Scaling an AI-First Company

From hiring top talent to refining their product, Passionfruit’s journey provides valuable insights into building and growing an AI-driven tech business.

Expanding Beyond SEO: The Future of Passionfruit

Rishabh reveals how Passionfruit is moving into paid ads, self-serve SEO tools, and new AI innovations to help businesses dominate organic search.

How Search Behavior is Evolving

More people are using TikTok, ChatGPT, and Perplexity for search. Learn how businesses can adapt their marketing strategies to these emerging trends.

Challenges of AI Implementation in SEO

While AI is powerful, it comes with its own set of challenges. Rishabh discusses ethical considerations, accuracy issues, and the human role in AI-driven marketing.

The Future of AI in Marketing

What’s next for AI-powered growth strategies? Rishabh predicts how AI will continue to shape content marketing, SEO, and paid advertising.

Key Takeaways:

• AI is making SEO faster and smarter, but businesses must evolve to stay competitive.
• The future of search extends beyond Google—brands must optimize for AI-driven platforms.
• Scaling an AI company requires strong product-market fit, customer trust, and continuous innovation.

Links And Resources:

• Website: www.getpassionfruit.com
• LinkedIn: Rishabh Chatterjee

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