What happens when a business becomes successful—but not “exit-shaped”?
In this episode of From Angel to Exit, Bruce Eckfeldt interviews Johnny LeHane, an exited founder and investor who helped grow WAKA (World Adult Kickball Association) from a bar-napkin idea into a national social sports company operating across 70+ cities and 35 states, reaching roughly $10M in revenue.
Johnny didn’t start with a traditional entrepreneur story. With an engineering background and early career at America Online during the rise of consumer internet, he expected a stable corporate path. Instead, a single line—“why don’t people play kickball?”—turned into a side project that became a full-time business. He describes a smart “off-ramp” into entrepreneurship: build the business while employed, then transition with savings and risk controls (including a leave of absence request) rather than leaping from zero.
As WAKA scaled, new problems replaced early momentum. A three-founder structure created decision friction, forcing the team to hire (and eventually fire) a CEO. They explored franchising as a growth and “entanglement” strategy—trying to lock in local operators—but discovered that as technology became commoditized, it got easier for competitors to replicate operations. Later, they pursued acquisitions and a potential roll-up strategy, but a key acquisition dragged out, was undercapitalized, and immediately created cash strain—an issue worsened by market headwinds.
Johnny’s exit ultimately became a negotiated buyout from partners rather than a massive sale. He’s blunt about the real negotiation: not just price, but terms—payout horizon, front-loading, promissory risk, and what happens when “worst case” hits (like COVID’s impact on outdoor social sports). He also highlights the emotional cost: partner relationships change, identity shifts, and earnout-style payouts keep founders psychologically tethered long after they “leave.”
The closing lesson is bigger than the business: founders should build optionality early—financially, strategically, and personally—so the next chapter is something they’re moving toward, not something they’re forced into.
Don’t rely on “we’ll figure it out” leadership in multi-founder teams.Growth strategies must match capitalization reality.Franchising isn’t just a model—it’s an entanglement strategy.A niche business can reach $10M and still be hard to exit.Terms are runway design.Minority owners have limited leverage.Earnouts and deferred payouts are emotional strings.Build a new identity before you exit.00:00 Exit Planning Intro
00:50 Meet Johnny Lehane
01:31 Accidental Kickball Startup
05:40 Going Full Time Leap
07:39 Business Model Growth
09:00 Expectations Versus Reality
10:48 Founder Tensions Leadership
12:01 Franchising Experiment
15:00 CEO Changes Recession
16:55 Stepping Away Acquisition
19:37 Return And Buyout Talks
21:12 When Exit Became Real
21:45 Valuation Without Buyers
22:50 Growth Stalls and Margin Squeeze
23:34 Franchise and Private Equity Talks
25:06 Realizing the Big Exit Wont Happen
26:38 Tech Pull and Rollup Dream
28:24 Buyout Options and Partner Exit
29:28 Negotiating Terms and Protections
31:04 COVID Stress Test on Earnout
33:31 Identity After the Exit
40:13 Finding Purpose Through Giving Back
42:24 Where to Find Johnny Now
Johnny LeHaneLinkedIn: LinkedIn: https://www.linkedin.com/in/jwlehane/
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