In this episode of The DTC Insider, Brian Roisentul sits down with Adam Vernon, founder of Colorado Ski Chairs, a business that’s been transforming old skis and snowboards into handcrafted furniture for nearly 20 years.

Here's a glimpse of what you'll learn:

• Adam’s journey from ski racer to founder of Colorado Ski Chairs

• Turning old skis into furniture and the brand’s early days

• How the product line evolved over 18+ years

• Balancing custom projects with scalable products

• Shifting from B2C focus to more B2B and corporate clients

• Marketing channels: brick-and-mortar, online, and social media

• The role of video content and behind-the-scenes storytelling

• Sustainability as a brand story vs. actual sales driver

• Building a team of multi-talented employees with no rigid titles

• Looking ahead: the future of Colorado Ski Chairs and industry adaptation

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠⁠.

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