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By Brian Roisentul
5
33 ratings
The podcast currently has 170 episodes available.
In this episode of The DTC Insider, I’m thrilled to welcome Nik Hall, the founder of Vitafive, a supplement company that went from zero to multiple eight figures in revenue through DTC channels. Nik expanded the brand into over 7,000 retail doors and increased their Amazon sales 4.5x in just three months, culminating in a successful exit to a multi-billion dollar corporation.
Today, Nik is the founder & CEO of REVIVE, an Amazon growth partner for elite brands. In our conversation, he shares his insights on cracking Facebook ads, the Amazon growth playbook, and how he navigated the challenges of scaling Vitafive. If you're a brand owner, marketer, or founder looking to learn how to succeed in the DTC world, this episode is packed with actionable takeaways.
Here’s a glimpse of what you’ll learn:What are agencies missing that brands need?
Figuring out Facebook Ads: How cracking the code scaled Vitafive
Amazon launch strategy: Key tactics for success on a competitive platform
Expanding into 7,000 retail doors: Challenges and wins in retail growth
Scaling & Selling: Key factors for maintaining profitability and managing growth
Handling rising acquisition costs and staying profitable
Leveraging email marketing for acquisition and its results
Personalization in email and SMS for retention
Scaling Vitafive on Amazon: Identifying trends and key strategies
The importance of customer support in driving retention
Advice for entrepreneurs today: Building a brand in the current environment
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
In this episode, Brian Roisentul interviews Thomas McCole, co-founder of Major League Socks, discussing the company's journey, the current e-commerce landscape, and the importance of customer experience and storytelling in branding. Tommy shares insights on their growth strategies, marketing efforts, and future plans for expansion into new sports, emphasizing the significance of quality over quantity in both products and customer engagement.
Here’s a glimpse of what you’ll learn:
Major League Socks focuses on quality over quantity in product development.
Customer experience is crucial for brand loyalty and word-of-mouth marketing.
Storytelling is a powerful tool for branding and can be shared through partnerships.
Engaging with the community enhances brand visibility and customer connection.
Organic marketing strategies have proven effective for Major League Socks.
The company prepares extensively for Q4, capitalizing on the holiday gift market.
Social media presence is essential but has been challenging to maintain with limited resources.
Expanding into new sports is a strategic move for growth and diversification.
Customer retention strategies include personalized experiences and thoughtful engagement.
Learning from other founders can provide valuable insights for business growth.
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
In this episode of The DTC Insider, I’m joined by Mathieu Mireault, Co-founder and CMO of DermaDry, the at-home anti-sweat device for hands, feet, and underarms. DermaDry has revolutionized the way people deal with hyperhidrosis by offering an affordable and convenient solution from the comfort of their homes.
During our conversation, Mathieu sheds light on the unique challenges and opportunities of operating a medical device company in the DTC space. From hitting their first million in sales to moving beyond Facebook as their primary marketing channel, Mathieu shares insights into how DermaDry continues to grow while focusing on profitability and reaching new audiences.
We also dive into the strategies they’ve adopted to overcome the barriers associated with marketing to an audience with a condition that isn’t openly discussed, and what's next for this innovative brand.
Here’s a glimpse of what you’ll learn:
What it’s like to be a medical company in the DTC space
Achieving the first $1M in sales and scaling beyond
The evolution of acquisition channels and key metrics measured over time
Moving beyond Facebook as the brand's growth driver
YouTube growth and building a following
Focusing on increasing profit and how they’re doing it
Overcoming the challenge of marketing to an audience with a rarely-discussed condition
What’s next for DermaDry?
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
In this episode of The DTC Insider, I sit down with Xander Chase and Ryan Lane, founders of FTL Bags. Childhood friends turned co-founders, they share their journey of transforming frustrations with existing bags into a successful business.
Here’s a glimpse of what you’ll learn:The Role of Lifelong Friendship in Building a Business
Turning Frustration Into a Business Idea
Challenges in Finding Product-Market Fit and Go-to-Market Strategy
Lessons from the First Sample Bag and Kickstarter Campaign
How a Trip to China Shaped Product Development
Partnering With Professional Athletes for Brand Growth
Navigating Supply Chain and Inventory Management Challenges
Diversifying Customer Acquisition Beyond Meta Ads
Building an Emotionally Resonant Brand
Creative Strategies With UGC Videos and Founder-Led Content
Optimizing Retention Through Email Marketing and Referral Programs
What’s Next for FTL Bags?
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
In this episode of The DTC Insider, I sit down with Caleb Ulffers, Co-Founder & CEO of Haven Athletic. Haven Athletic has redefined the gym bag, creating organized bags tailored to high-performance and professional athletes.
With over $4 million in sales and collaborations with hundreds of top athletes, Caleb and his team are carving out a unique niche in the market.
In our conversation, Caleb shares the journey of starting Haven Athletic, the lessons learned from his previous ventures, and the process behind reinventing the gym bag. We also dive into the company’s approach to leveraging athletes and influencers, their acquisition strategies, and what’s next for Haven Athletic. If you’re interested in product innovation, building a brand from the ground up, or simply curious about the entrepreneurial journey, this episode is for you.
Here’s a glimpse of what you’ll learn:The Founding Story
Reinventing the Gym Bag
Exiting a SaaS and a Services Company
Entrepreneurial Insights
Creating companies from “crazy ideas” and what the next one could be
The process of figuring out how to design the bag
Leveraging athletes and influencers for promotion
Acquisition Strategies
Why Retention is not a primary focus for them
What’s Next for Haven Athletic
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
In this episode of The DTC Insider, we’re thrilled to be joined by Adam Pearce, the founder and CEO of Blend Commerce, a leading Shopify CRO agency. Adam is also the founder of the eCom Collab Club, a community for e-commerce brands, agencies, and tech providers that connects members through online and in-person events.
With a wealth of experience in conversion rate optimization (CRO) and over 80 eCommerce events under his belt, Adam shares his expert insights on the current e-commerce landscape, the importance of CRO in 2024, and practical tips for brands looking to optimize their online presence and maximize their event experiences.
Here’s a glimpse of what you’ll learn:
Understanding the Current E-Commerce Landscape
What is CRO and Why It Matters in 2024
Prioritizing Changes Onsite: Tackling a Long To-Do List
Measuring Website Optimization: Key Metrics to Watch
Hiring the Right Agency: Essential Questions to Ask
The Power of Events in eCommerce
Maximizing ROI from eCommerce Events
BFCM Preparation Tips
Best and Worst Experiences in Merchant Interactions
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
In this episode, I’m joined by Bob Verlaat, Co-Founder of Hears and Dore and Rose.
Bob shares his journey of building two successful brands and the valuable lessons he learned along the way. We discuss how he applied key insights from Dore and Rose to launch Hears, the importance of finding the right brand identity, and how both companies stand out in a competitive market.
Here’s a glimpse of what you’ll learn:Applying Key Lessons from Dore and Rose to Starting Hears
Finding the Right Brand Identity for Dore and Rose: The Journey and Its Importance
Standing Out in a Competitive Market
Acquisition & Retention Strategies: Entertaining Through Creatives and Channel Focus
The Impact of a Great Product on Business Success
Biggest Growth Levers: Brand Partnerships and Licensing
Metrics and Company Areas of Obsession: How They Evolved Over Time
What’s Next for Hears and Dore and Rose?
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
In this episode of The DTC Insider podcast, Brian Roisentul interviews Lemon Fuller, Founder & CEO of Lemonade Dolls, the fastest-growing lingerie brand in the UK, and the first to invent the size H bralette.
Here’s a glimpse of what you’ll learn:The Day She Cried In Front of Her Customers
Factors Behind Lemonade Dolls’ Fast Growth in the UK Lingerie Market
The Rebranding Journey: Why and What Changed
Acquisition Strategies: Selling 1 Bra Per Minute, Channels, What’s Working, and Challenges
Retention Strategies and Community Building: How Lemonade Dolls Built and Leverages Its Community
The Invention of the Size H Bralette: Motivation and Process
What’s Next for Lemonade Dolls?
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
Today, I’m thrilled to welcome Charisse & Vicky Pasche, co-founders of Dapper Boi. Dapper Boi is an all-gender, size-inclusive clothing brand with a mission to inspire people to find confidence in their authenticity through clothing.
Here’s a glimpse of what you’ll learn:Achieving the $1 Million Milestone as a Women-Owned Business.
The Impact of Shark Tank and CBS Mornings Appearances on Brand Growth.
Acquisition Strategies: Channels, What’s Working, and Challenges.
Tailoring Funnels for Each Persona.
Building a Loyal Customer Base: Insights Behind a 30% Retention Rate.
Their Content Creation Process
The Role of 3D Style Mate in Customer Engagement.
Overcoming Fundraising Challenges and Finding the Right Investors.
Balancing Personal and Professional Lives as Co-Founders and Life Partners.
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
Today, I’m thrilled to welcome Kyle Bergman, founder of Swoveralls, a brand known for its comfortable and stylish overalls.
Kyle has navigated significant challenges and transformations in the past year, rebuilding his team, dealing with profitability issues, and implementing innovative strategies for customer acquisition and retention. We're here to dive into Kyle's journey and the lessons he's learned along the way.
Here’s a glimpse of what you’ll learn:The challenges faced by Swoveralls over the past few years
Insights from running both a brand and an agency in the current DTC landscape
Rebuilding the team from scratch in 2022
Achieving 30% year-over-year growth: Key changes and strategies implemented
Customer acquisition and retention strategies: What’s working and the top channels used
Retention strategies
Balancing optimization for customer happiness with sustainable practices and cost management
Future plans for Swoveralls
This episode is brought to you by BSR Digital.
Struggling to scale your brand without sacrificing profitability?
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The podcast currently has 170 episodes available.
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