The DTC Insider

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Leah Marcus and Yasaman Bakhtiar, the founders of Good Girl Snacks, a pickle brand that emphasizes organic ingredients and community engagement. They discuss their journey from college friends to entrepreneurs, the challenges of launching a food product, and the importance of building a brand in public through social media.

Here’s a glimpse of what you’ll learn:

• The founding story of Good Girl Snacks and how Leah and Yasaman met.
• Transitioning from unfulfilling jobs to starting a pickle company.
• The inspiration behind launching a pickle brand and the market gap they identified.
• The role of social media in building their brand and community engagement.
• Challenges and strategies in product development and flavor innovation.
• The importance of organic content creation and its impact on marketing.
• Navigating retail and e-commerce channels for product distribution.
• The significance of building in public and involving the community in business decisions.
• The impact of having a strong organic presence on retail success.
• Future plans for Good Girl Snacks, including new flavors and retail expansion.

Find more episodes on ⁠our website⁠.

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This episode is brought to you by ⁠BSR Digital⁠.

⁠BSR Digital⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, ⁠visit their website⁠ or book a call ⁠here⁠.

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Sarah Vilenskiy, founder of Blossom Essentials. She has taken her skincare brand from direct-to-consumer roots to the shelves of major retailers like Walmart.

Here’s a glimpse of what you’ll learn:

• From marketing to skincare: Sarah’s founder journey

• Learning from agency experiences: good and bad

• Navigating the impact of iOS 14 on Meta Ads

• Transitioning from DTC to retail

• Adapting to economic uncertainty and changing consumer behavior

• Retail profitability vs. digital acquisition costs

• Building brand trust through education and transparency

• Leveraging direct mail and retention strategies

• Finding and owning your niche in a crowded market

• The importance of aligning brand voice with founder authenticity

Find more episodes on our website.

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This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Jordan Lunetta, founder of Odin Golf. They discuss the mission of Odin Golf as a brand for everyday golfers, Jordan's transition from tech to the golf industry, and the cultural differences between the US and Europe. Here’s a glimpse of what you’ll learn:

• Jordan's Background in Tech and Transition to Golf
• Cultural Differences: US vs. Europe
• Exploring the Importance of Travel and Perspective
• Navigating Business in Europe: Insights for American Brands
• Localization Challenges in European Markets
• Identifying Key Markets in Europe for Business

• Building Community Beyond Products
• Creating Unique Experiences for Customers
• Engaging Customers Through Events

For more episodes of The DTC Insider podcast, head on over to http://www.thedtcinsider.com/

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This episode is brought to you by ⁠BSR Digital⁠.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital:

👉 Visit their website: https://www.bsrdigital.com/

👉 Book a call: https://calendly.com/brianroisentul/discovery-call-30min

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Donny Jensen, the CMO of Black Rifle Coffee, a veteran-founded company that has grown into a $400M powerhouse. Donny shares his journey, the brand's evolution from DTC to retail, and the innovative strategies driving their success.

Here’s a glimpse of what you’ll learn:

• Balancing Brand Building and Performance Marketing

• Content Creation at Scale: Black Rifle’s Internal Studio

• Building a $400M Brand with DTC Foundations

• Turning a Coffee Company into an Entertainment Brand

• Subscription Strategy: Exclusive Products and Experience

• Day Trading Retail Media: The New Growth Playbook

• The Role of Community in Retail Expansion

• Leveraging AI to Speed Up Content Production

• TikTok Shop & YouTube Shop: Lessons from Early Adoption

• From Agency Life to Brand Leadership: Key Learnings

For more episodes of The DTC Insider podcast, head on over to http://www.thedtcinsider.com/

--

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital:

👉 Visit their website: https://www.bsrdigital.com/

👉 Book a call: https://calendly.com/brianroisentul/discovery-call-30min

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Shraysi Tandon, founder and CEO of Kidsy. Shraysi shares her unique journey from being a business journalist to leading a startup focused on sustainability and e-commerce.

Here's a glimpse of what you'll learn:

• Shraysi's journey from journalism to entrepreneurship

• Storytelling for effective leadership and communication

• Lessons from high-stakes journalism

• The origin of Kidsy from personal parenting experiences

• Importance of market validation

• Financial fundamentals for sustainable growth

• Evolving marketing strategies with consumer behavior

• Using AI tools for productivity and efficiency

• Building and leading a remote team

• Sustainability’s impact on consumer decisions

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This episode is brought to you by ⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠.

⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠ helps e-commerce brands grow by aligning their paid ads and email marketing strategies with their broader business goals, so every campaign drives profitable, strategic growth.

To learn more about BSR Digital, ⁠⁠⁠⁠visit their website⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠here⁠⁠⁠⁠.

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Tanner Larsson to discuss the evolution of e-commerce, emphasizing the importance of fundamentals amidst the rise of AI technologies. They explore how brands can optimize their operations, understand customer lifetime value, and leverage data for better decision-making. 

Here's a glimpse of what you'll learn:

• Introduction to E-commerce Evolution

• The Importance of Fundamentals in E-commerce

• Understanding Customer Lifetime Value and Retention

• The Shift Towards AI in E-commerce

• AI Commerce: The Future of Online Shopping

• The Role of Websites in AI Commerce

• The Importance of Structured Data in AI Commerce

• Understanding AI Visibility and Its Impact

• Competitive Advantage in AI Commerce

• Strategies for Brands to Stand Out

• Implementing Smart Data Points for Success

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This episode is brought to you by ⁠⁠⁠BSR Digital⁠⁠⁠.

⁠⁠⁠BSR Digital⁠⁠⁠ helps e-commerce brands grow by aligning their paid ads and email marketing strategies with their broader business goals, so every campaign drives profitable, strategic growth.

To learn more about BSR Digital, ⁠⁠⁠visit their website⁠⁠⁠ or book a call ⁠⁠⁠here⁠⁠⁠.

In this episode of The DTC Insider podcast, Brian Roisentul interviews Jamie Norwood, co-founder of Winx Health, a company focused on women's vaginal and sexual health.

Here's a glimpse of what you'll learn:

• Winx Health mission to support women's health

• Navigating startup challenges during the pandemic

• Building a brand that truly resonates with women

• The importance of structure and mentorship for first-time founders

• How word of mouth became a key growth driver

• Investing in organic growth for long-term success

• Exploring the opportunities and risks of retail expansion

• Engaging the community to boost customer retention

• Using rebranding to refresh market presence

• Creating social impact to strengthen brand loyalty

--

This episode is brought to you by ⁠⁠BSR Digital⁠⁠.

⁠⁠BSR Digital⁠⁠ helps e-commerce brands grow by aligning their paid ads and email marketing strategies with their broader business goals, so every campaign drives profitable, strategic growth.

To learn more about BSR Digital, ⁠⁠visit their website⁠⁠ or book a call ⁠⁠here⁠⁠.

In this video, Brian Roisentul emphasizes the importance of creating unforgettable customer experiences rather than just focusing on conversions. He shares insights on how brands can transform mundane touchpoints into magical moments, engage customers through personalization and education, and implement innovative strategies for customer retention and feedback.

Here's a glimpse of what you'll learn:

• Focus on creating unforgettable customer experiences, not just conversions

• Map out all customer touchpoints to find areas for improvement

• Surprise customers in unexpected ways to spark word-of-mouth

• Educate customers on their purchases to increase usage and sales

• Make small, thoughtful changes...no big budget required

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This episode is brought to you by ⁠BSR Digital⁠.

⁠BSR Digital⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, ⁠visit their website⁠ or book a call ⁠here⁠.

In this episode of The DTC Insider podcast, host Brian Roisentul interviews Annette Furio, founder of Season Journals.

Annette turned her background in graphic design and years in the wedding industry into a mission-driven business. Through thoughtful, heirloom-quality journals, Annette helps people document life’s most meaningful moments, all while bootstrapping and steadily growing her collection.

Here’s a glimpse of what you’ll learn:

• How Season Journals supports couples during major life milestones through guided journaling

• The influence of Annette Furio’s design and stationery background on product development

• Starting customer acquisition through Google Ads and influencer marketing

• Expanding beyond a single SKU to meet diverse customer needs

• Gifting as a major driver in the business model

• The importance of engaging with online communities for product insights

• Leveraging the founder’s personal presence to strengthen brand connection

• The impact of email marketing and valuable content on customer engagement

• Journaling as a tool for mindfulness and mental clarity in a tech-driven world

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This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this tactical episode of The DTC Insider podcast, Brian Roisentul introduces the new Sidekick feature on Shopify, which allows users to unlock valuable insights and data that were previously difficult to access.

Here's a glimpse of what you'll learn:

• How Sidekick Makes Shopify Insights Accessible Like Never Before

• Leveraging Complex Data Queries to Supercharge Your Analysis

• Why Your Questions Determine the Accuracy of Your Data

• Easily Unlocking Fundamental Metrics Like Customer Lifetime Value

• Turning Sidekick’s Insights into Actionable Growth Marketing Strategies

• Simplifying Sales Forecasting and Customer Behavior Analysis with Sidekick

• Effortlessly Tracking Subscription Metrics Using Sidekick

Sponsor for this episode:

This episode is brought to you by ⁠BSR Digital⁠.

⁠BSR Digital⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, ⁠visit their website⁠ or book a call ⁠here⁠.