In this episode of The DTC Insider, Brian Roisentul sits down with Lauren DeCarli, founder of Paneros Clothing, to talk about what’s actually working for brands today.

From customer acquisition in an increasingly expensive landscape to why authenticity is outperforming polished content, Lauren shares how brands can stand out by building real connections with their audience.

They also dive into retention strategies, including how to create a better post-purchase experience, implement rewards programs, and turn customers into repeat buyers.

Plus, Lauren breaks down her approach to building a sustainable brand, from working closely with artisans in Bali to making intentional decisions across the entire product lifecycle.

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