In this podcast episode, Saer Imad shares his unique career journey from corporate banking in Lebanon to becoming a key figure in Dubai's food and beverage industry. 

Saer discusses his early career advising entrepreneurs at the Mohammed Bin Rashid Establishment for Young Business Leaders, where he first gained insights into the F&B world. 

He then shares how he transitioned from an advisor to a hands-on operator, building and franchising brands like JJ Chicken and Derwendi. Saer reflects on the challenges of brand building, the importance of adaptability, and the lessons learned from his experiences in expanding F&B brands internationally.

Find us online: 

Ashish Tulsian - LinkedIn 

Saer Imad- LinkedIn